Thomas Lanfranchi Email & Phone Number

Genève, Suisse

Genève Et Périphérie

Thanks to my strong digital consulting background, and animated by a Doing and Problem-solving mindset, I provide advice to my partners to support their digital initiatives, at the crossroad of digital practices, from theoretical to practical management.

I accompany young students to go ahead with their professional projects in accordance with their goals, offering them my experience to organize step by step and make concrete their career project.

Ville De Paris, Île-De-France, France

𝗙𝗖𝗔 𝗙𝗥𝗔𝗡𝗖𝗘 | 𝗔𝗨𝗧𝗢𝗠𝗢𝗧𝗜𝗩𝗘 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 | 𝗜𝗡𝗦𝗜𝗗𝗘 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗗𝗜𝗥𝗘𝗖𝗧𝗜𝗢𝗡Brands Fiat, Jeep, Alfa Romeo, Abarth, Fiat Professional, FCA Fleet & Business, Mopar - BtoB and BtoC𝗖𝗢𝗡𝗧𝗘𝗫𝗧As Accenture Consultant, leading of an on-shore team of 9 people:• Recruitment and driving of 4 Web Designers• Recruitment and driving of 5 Social Media Managers• Close monitoring and driving of performance KPIs due to COVID-19… Show more 𝗙𝗖𝗔 𝗙𝗥𝗔𝗡𝗖𝗘 | 𝗔𝗨𝗧𝗢𝗠𝗢𝗧𝗜𝗩𝗘 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 | 𝗜𝗡𝗦𝗜𝗗𝗘 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗗𝗜𝗥𝗘𝗖𝗧𝗜𝗢𝗡Brands Fiat, Jeep, Alfa Romeo, Abarth, Fiat Professional, FCA Fleet & Business, Mopar - BtoB and BtoC𝗖𝗢𝗡𝗧𝗘𝗫𝗧As Accenture Consultant, leading of an on-shore team of 9 people:• Recruitment and driving of 4 Web Designers• Recruitment and driving of 5 Social Media Managers• Close monitoring and driving of performance KPIs due to COVID-19 costs reduction𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦Through 𝟯 𝟬𝟬𝟬+ tasks:• Direction of creative assets delivery for Digital Campaigns: Social Media, Email Marketing, Programmatic, Native, Display, VOL, Content• Management of Social Media central strategies (localization and adaptation to market's business, creative and legal needs)• Management of Social Media local strategies (planning and copywriting) • Monthly and ad-hoc Social channels performance reports building• Deep improvement of quantitative and qualitative moderation process, closely working with Communication, Sales and After-sales Teams𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦• Part of an EMEA coordinated emergency Social Media plan to maintain new Alfa Romeo Giulia GTAm prelaunch while Geneva Motor Show was canceled• Scheduling and Processing of COVID-19 informative Emails to Clients and Prospects• Scheduling and Processing of COVID-19 editorial Social plan to keep fanbase engagement• 📊 𝙊𝙩𝙝𝙚𝙧 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨 𝙖𝙣𝙙 𝙠𝙚𝙮 𝙛𝙞𝙜𝙪𝙧𝙚𝙨 𝙪𝙥𝙤𝙣 𝙧𝙚𝙦𝙪𝙚𝙨𝙩𝗧𝗢𝗢𝗟𝗦• Sprinklr• JIRA• Basecamp• Adobe Creative Suite• Oracle Eloqua• MailChimp• Litmus• Sizmek Show less

Ville De Paris, Île-De-France, France

𝗙𝗖𝗔 𝗙𝗥𝗔𝗡𝗖𝗘 | 𝗔𝗨𝗧𝗢𝗠𝗢𝗧𝗜𝗩𝗘 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 | 𝗜𝗡𝗦𝗜𝗗𝗘 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗗𝗜𝗥𝗘𝗖𝗧𝗜𝗢𝗡Brands Jeep, Alfa Romeo, Fiat Professional, FCA Fleet & Business, Mopar - BtoB and BtoC𝗖𝗢𝗡𝗧𝗘𝗫𝗧As Accenture Consultant, leading of Digital activities as part of an EMEA Data Driven Digital Marketing project dedicated to Lead and Traffic acquisition:• Daily agile collaboration with local Client's Project Managers• Driving of an off-shore… Show more 𝗙𝗖𝗔 𝗙𝗥𝗔𝗡𝗖𝗘 | 𝗔𝗨𝗧𝗢𝗠𝗢𝗧𝗜𝗩𝗘 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 | 𝗜𝗡𝗦𝗜𝗗𝗘 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗗𝗜𝗥𝗘𝗖𝗧𝗜𝗢𝗡Brands Jeep, Alfa Romeo, Fiat Professional, FCA Fleet & Business, Mopar - BtoB and BtoC𝗖𝗢𝗡𝗧𝗘𝗫𝗧As Accenture Consultant, leading of Digital activities as part of an EMEA Data Driven Digital Marketing project dedicated to Lead and Traffic acquisition:• Daily agile collaboration with local Client's Project Managers• Driving of an off-shore team of 5 Developers and Campaign Execution Managers𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦• Coordination of 4 websites editorial and technical daily maintenance & enhancements• Management of Email Marketing operations (Awarness, Conquest, Nurturing, Loyalty, Transactional & Automated)• Management of Programmatic (including DCO) and Display campaigns, closely collaborating with media agencies and/or external partners• Maintenance of related Landing Pages ecosystem• Creation and driving of a Web Designers team and strong improvement of delivery timing through technical tricks and deliverables formats rationalization• Ad-hoc Digital Project management• Production of performance reports𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦• Coordination of 4 websites Redesigns and Roll-outs from a Content integrity and functional point of view• Supervision of Web Offers module redesign as pilot market, which have been then applied to 5 brands of 15 EMEA markets• 📊 𝙊𝙩𝙝𝙚𝙧 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨 𝙖𝙣𝙙 𝙠𝙚𝙮 𝙛𝙞𝙜𝙪𝙧𝙚𝙨 𝙪𝙥𝙤𝙣 𝙧𝙚𝙦𝙪𝙚𝙨𝙩𝗧𝗢𝗢𝗟𝗦• JIRA• Basecamp• Adobe Creative Suite• Oracle Eloqua• MailChimp• Litmus• 8seconds• Google Analytics• Hotjar• Sizmek• AEM CMS• Interwoven Teamsite Show less

Clichy

Managed agency's Clients digital activities (Jeep France, Nexity, Virgin Mobile):• Led 9 major ad-hoc digital projects, from needs collection to technical and functional specifications writing, test roadmap formulation and roll-out• Maintained Websites and Landing Pages• Developed and set-up sending of 𝟱𝟬+ Newsletters and Email Marketing• Designed 𝟭𝟬𝟬+ IAB Banners kits and 2 DOOH (Jeep partnerships with ADP, Indoor de France - All Star Wind Games)𝗡𝗼𝘁𝗮𝗯𝗹𝗲… Show more Managed agency's Clients digital activities (Jeep France, Nexity, Virgin Mobile):• Led 9 major ad-hoc digital projects, from needs collection to technical and functional specifications writing, test roadmap formulation and roll-out• Maintained Websites and Landing Pages• Developed and set-up sending of 𝟱𝟬+ Newsletters and Email Marketing• Designed 𝟭𝟬𝟬+ IAB Banners kits and 2 DOOH (Jeep partnerships with ADP, Indoor de France - All Star Wind Games)𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Suggested and supervised the creation of an internal Leads Collection Forms CMS and an iPad app dedicated to Jeep events able to collect offline and push to live database afterwards• Chrysler, Jeep, Dodge Customers & Prospects database and forms migration follow-up (retrieval, formatting and recording tests), interfacing with a 3rd party agency and FCA France IT department𝗧𝗢𝗢𝗟𝗦• MANTIS• Basecamp• Adobe Creative Suite• MailChimp• Litmus• Omniture• Sizmek• Interwoven Teamsite Show less

Trappes

Inside Chrysler - Jeep - Dodge Marketing Department, directly collaborating with Marketing Director :• Digital project management• 3 brands websites maintenance• Graphic editing• Flash banners production• Video editing• Emails development• DOOH production for Paris Motorshow• Print assets production𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Creation (tender) and management with a 3rd party agency of Jeep France Facebook and Youtube channels•… Show more Inside Chrysler - Jeep - Dodge Marketing Department, directly collaborating with Marketing Director :• Digital project management• 3 brands websites maintenance• Graphic editing• Flash banners production• Video editing• Emails development• DOOH production for Paris Motorshow• Print assets production𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Creation (tender) and management with a 3rd party agency of Jeep France Facebook and Youtube channels• Launched CRM Jeep quarterly Newsletters program (design, development and sending)• Managed the production of a Second-hand vehicles search engine and “Dealers committed websites CMS”, provided documentation, training and support to users• Administered the creation and maintenance of the Jeep France official Community private portal𝗧𝗢𝗢𝗟𝗦• Basecamp• Adobe Creative Suite• MailChimp• Xiti• Interwoven Teamsite Show less

Paris

Graphic editing and HTML / CSS integration (Théâtre de l’Atelier in Paris, MyMajorCompany).