Thomas Lang Email & Phone Number

Zürich, ZH, CH

Stäfa, CH

• Managed lifecycle of the entire solutions portfolio of the hearing instrument wholesale business across three brands generating 1’500 MCHF sales and growing 5-10% per year. OPEX 30 MCHF.
• Defined the innovation roadmap and fast-paced product launch cycle of global launches every 6 months. Innovation time horizon covered a period of 6 years into the future.
• Led cross functional team of experienced leaders and their teams; total 120 FTEs.
• Grew sustainable engagement score by 3 %pts by providing clarity on strategy, prioritization and steady communication.
• Increased Average Selling Price of main product category by 20% through innovation and pro-active price management.

Stäfa, CH

• Drove all marketing activities in the US for two wholesale brands (>750 MCHF revenue).
• Increased market share by 7%pts through successful product launches into various channels (independent practices, buying groups, large retail accounts, government, intl. accounts).
• Consolidated two product management and marketing teams into one to leverage synergies.
• Won big contract with global key account worth >150 MCHF in revenue, >60% share of wallet.
• Increased team engagement level by 8%pts through empowerment and inclusion.

Stäfa, CH

• Increased yearly revenue to 1’200 MCHF through global launch of innovative solutions (hearing aids, accessories, mobile apps, desktop software). OPEX budget 24 MCHF.
• Grew sales in the main product category by +60% (+240 MCHF p.a.) by launching the blockbuster product platform MARVEL. It was the most impactful launch in Phonak’s history.
• Managed product lifecycle of complete portfolio, optimized SKUs. Supported launches through engaging campaigns and training initiatives, ensuring fast conversion to the new platforms.

Stäfa, CH

• Led digital transformation initiatives and cross-functional digital innovation team to identify new solution opportunities in the digital space beyond eCommerce, including BtB and BtC services to enable growth beyond.
• Launched the first tele-audiology / remote care solution in the industry supporting the growth of Phonak’s market share within the US Veterans Affairs Department to 55%.
• Executed lean pilots and proofs of concept with a large commercial retail partner in the UK to show commercial impact of digital workflow solutions.

Stäfa, CH

• Managed lifecycle of the core product range generating >700 MCHF revenue per year.
• Led a cross-functional team of 30+ category-, product-, audiology-, and marketing managers.
• Drove a disciplined platform strategy that enabled Sonova to launch new products on various price levels at a high pace (global launches at least every 6 months).
• Started first Lithium-Ion rechargeable hearing aid in the industry, resulting in +120 MCHF growth.

Stäfa, CH

• Managed a team of 15 Product Managers (+three "dotted lines")
• Responsible for lifecycle of the entire range of Phonak hearing aids and fitting solutions
• Managed the strategic product roadmap, aligned with the other Sonova business units and brands
• Collaborated tightly with Research & Development and Technology to ensure innovative and patient centric product pipeline.

Stäfa, CH

• Led team of three specialists (Web marketing, Marketing Communications, Audiology).
• Developed and launched industry-first innovations like upgradeable hearing aids or trial aids and supporting IT solutions.
• Drove all marketing activities, including product management, product marketing, branding, launch management, key account management, training, tool creation, agency management, sales support, customer experience.
• Collaborated tightly with Research & Development and IT to ensure innovative product pipeline and unique web services.

Stäfa, CH

• Led group of seven specialists (Product Managers, Audiology Managers, Marketing Communication Mangers).
• Launched new products and global campaigns.
• Drove product requirements process and launch planning.
• Created all marketing materials (brochures, training material, electronic tools etc.) as well as launch strategies.

Stäfa, CH

• Responsible for a revolutionary new high-end product family ("Savia"), which transformed Phonak from being a niche player to becoming a mainstream supplier of premium hearing aids and ultimately the global market leader.
• Defined product requirements, supported global launch.

Stäfa, CH

• Led a cross-functional team of developers and operations specialists of a highly strategic development project for a complete line of high-end hearing instruments.

Zurich, ZH, CH

• Led a group of five domain specialists (Designers, Project Leaders, Technical Specialists) in R&D.
• Developed and deployed a new generation of high-power semiconductor modules (IGBT).
• Won important bid against established competitors.

Zurich, ZH, CH

• Led Project in R&D and operations for the development of new generation high power semiconductor modules (IGBT).
• Developed new solutions to improve reliability.

Ph. D. / Dr. Sc. Techn., Materials Science

Digital Marketing Strategies: Data, Automation, Ai & Analytics

Leading Digital Marketing Strategy

Mobilizing People

Executive Master In Business Engineering, Specialization In Marketing Management

Master Of Engineering (M. Eng.), Dipl. Ing. Eth, Material Science