Thomas Laprie Email and Phone Number
Passionate about the web and new technologies, I had the opportunity to join MM Brown as an e-commerce and e-marketing specialist. This experience has been a significant catalyst for my professional development.I had the chance to develop the Chocolissimo brand in France, targeting both individual customers through our website and B2B clients seeking promotional gifts.To increase sales to individual customers, I managed AdWords campaigns, optimized natural search engine rankings (SEO), sent regular newsletters, collaborated with other websites, maintained daily social media presence, and created visibility campaigns. I also optimized sales on marketplaces such as Amazon and Cdiscount.For B2B sales, I created dedicated AdWords campaigns, participated in professional trade shows, and created/translated catalogs and brochures. The challenge was to find the right product among 600 references and offer the appropriate customization.At 4kraft, I optimized sales on Cdiscount, increasing sell-out by over 100%, and negotiated strategic visibility placements.I then joined the marketing department as an E-marketing Manager, building a team that reduced the overall Acos of campaigns to 4% while increasing budgets.After a reorganization, I led the E-commerce project as a Digital Growth Manager, optimizing operations with partner agencies.Recently, I was entrusted with the responsibility for all e-commerce sites, a new ambitious challenge.In parallel, I am in training to become a Front-End Developer and Digital Marketing Project Manager to deepen my skills and passion for the digital world.Feel free to contact me to discuss exciting collaborations or professional opportunities.
4Kraft
View- Website:
- 4kraft.com
- Employees:
- 77
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Ecommerce Manager4Kraft Oct 2023 - PresentPoznan, Grande Pologne, PologneE-commerce Manager pour la marque 4kraft -
Digital Growth Manager4Kraft Mar 2023 - Oct 2023Poznan, Grande Pologne, Pologne -
Junior R-Marketing Manager4Kraft Sp Zoo Aug 2021 - Mar 2023PoznańTeam management: - A team of 6 people divided into 3 divisions: SEA/SEO/E-merchandasingImplementation of acquisition strategies: - Campaigns managed mainly on Amazon in the main European countries. My role is to establish with my team the strategy according to the products, the platforms (AMS or DSP), the budgets, the types of campaigns, the competition and the objectives to be reached. We also make a lot of effort to protect our brand and the keywords linked to our brand to avoid as much as possible that competitors place themselves on it.- We also work on other more local platforms (Allegro, Cdiscount, Heurecka, …) depending on the country and adopt a personal strategy depending on the platforms and the objectives we have to achieve.Project management:Small project within the team such as opening local affiliations, managing the opening and updating of SIS, automation of reports and many others. At company level, projects like setting up the different websites, application development with the development team.Process implementation:- Integration of new processes within the team and between the different teams of the company to make work more fluid, such as the way of time optimisation, managing reports and budgetsBudget management- Management of the general budgets and budget linked to the contractual commercial conditions, as well as the needs per country according to the actions to be set up between the partnersManagement of the security of Google accounts and advertising:- Creation and management of google accounts linked to our websites. In charge of the access to the different accounts and their security -
Po Junior E-Marketing Manager4Kraft Dec 2020 - Aug 2021Poznan, Wielkopolska, Poland -
Ecommerce Specialist4Kraft Sep 2019 - Dec 2020PoznanCdiscount- Account management- Stock management (Seller and FBC)- Addition of product and optimization of product sheets- Promotion set up- Marketing management (highlighting products, creating acquisition campaigns, purchasing banners, etc.)AmazonCreation of the acquisition strategyAMS campaign managementOptimization of product sheets (title, bullet point, metadata, etc.)Marketing package managementEfnac- Account management- Inventory management- Addition of product and optimization of product sheets- Promotion set up- Marketing management- Research and establishment partnership with other website- Optimization of product sheets on Idealo- Cooperation with influencers / bloggers- Participation in B2B and B2C fairs -
E-Commerce And E-Marketing SpecialistMm Brown Sp. Z.O.O May 2016 - Sep 2019Poznan• Development of the brand in France• Complete management of the website on a daily basis• Adwords campaign management• SEO optimization (web pages and products)• Customer contact (email and phone)• Creating and sending mailling (internal and external basis) - Retargeting• Cooperation with partners (websitepartner, magazine, blog, vlog)• Management of external sales platforms (Amazon,Cdiscount)• Participation in the development of the commercial offer• Trade shows• Management and production of B2B orders• Follow-up of B2B and B2C deliveries• Translation and elaboration of seasonal catalogs• Sending catalogs to B2B customers
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Consultant En LogistiqueIpf Jobs Oct 2014 - Jan 2016Poznan, Greater Poland District, PolandIPF, a company specializing in the sending of temporary staff for medium and long-term assignments in the French territory. I was in charge of logistics flow optimization and employee management costs.
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Logistic OperatorDhl Freight Nov 2012 - Feb 2014StrasbourgResponsible for DHL Freight Trucking, I was in charge of the tour management of everyday drivers. The goal was to make them return fully loaded in order to subsequently fill out and from the daily ups we had to other agencies. A workflow that was a very enriching experience. -
Logistics CorrespondentSoprofen Sas 2011 - 2012MertzwillerSoprofen has broadened my world view of logistics and supply chain. In partnership with the purchasing department, the deposit manager and our road partners, I was in charge of all the logistics to deliver the customers according to predefined schedules.
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Logistical AssistantXpo Logistics (Formerly Norbert Dentressangle Usa) Jun 2009 - Sep 2010PoznanAt Norbert Dentressangle I had the opportunity to develop my skills in the field of logistics. In partnership with charterers and purchasing, I was in charge of the creation of deliveries on the French territory. A highly rewarding experience. -
Volontaire EuropéenArchi Sicilia Jun 2008 - Oct 2008Corleone, Sicily, ItalyMise en place d'actions de sensibilisation aux dangers de la Mafia
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Service CiviqueUnis-Cité Oct 2007 - Jun 2008Région De Strasbourg, FranceService civique volontaire. Aide aux personnes âgées, sensibilisation sur la faim dans le monde dans des collèges avec ACF. Organisation de la course contre la faim
Thomas Laprie Skills
Thomas Laprie Education Details
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SynergiaProject Management -
Udemy.ComWeb/Multimedia Management And Webmaster -
Udemy.ComExcel -
UdemyCertificate Of Completion Of Training -
UdemyCertficat Super Debutant - Masterclass - Photoshop, Illustrator, Indesign. -
Udemy.ComGoogle Tag Manager -
Excel -
Gestion Du Web / Multimédia Et Webmaster -
Web & Multimedia -
HanakomTrès Bien -
UdemyCertificat -
UdemyCertificat
Frequently Asked Questions about Thomas Laprie
What company does Thomas Laprie work for?
Thomas Laprie works for 4kraft
What is Thomas Laprie's role at the current company?
Thomas Laprie's current role is Ecommerce Manager | Digital Growth Manager | Performance Manager | Marketplace specialist | Amazon PPC.
What schools did Thomas Laprie attend?
Thomas Laprie attended Synergia, Udemy.com, Udemy.com, Udemy, Udemy, Udemy.com, Tuto.com, Tuto.com, Tuto.com, Tuto.com, Openclassrooms, Openclassrooms, Openclassrooms, Hanakom, Udemy, Udemy, Studi.
What skills is Thomas Laprie known for?
Thomas Laprie has skills like E Commerce, E Marketing, Gestion De Projet, Microsoft Office, Management, Service Client, Emailling, Transport, Gestion De La Logistique, Gestion Des Transports, Change Management, Gestion Des Campagnes Adwords.
Who are Thomas Laprie's colleagues?
Thomas Laprie's colleagues are Paweł Zastawa, Barbara Hojan, Zuzanna Pyrzanowska, Mateusz Jędrzejczak, Karolina Świderska, Anna Gref-Stefanowicz, Natalia Taciak-Matuszek.
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