I am an enthusiastic, motivated and organised individual who is a fast learner and work well under pressure. I have over 7 years experience in marketing and project management.I am result-driven, adaptable and business and customer focused. I also enjoy working to deadlines and see challenges as growth.I am currently holding a digital marketing consultant position within Omokane, the communication agency I founded, where I can mix my passion for digital marketing and entrepreneurship. A great place to face new challenges and innovate in many diversified industries.
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Responsable MarketingOmokaneZoufftgen, Fr -
FounderOmokane Jul 2023 - PresentZoufftgen, Grand Est, FranceFor every need, there is a tailored solution. Omokane accompanies you in crafting your digital communication. Our agency contributes to the success of your business by providing services adapted to your objectives. We offer:- Digital strategy development- Social media management- Implementation, monitoring, and optimization of paid campaigns- Graphic design- Content creation- Performance dashboards with analysis and recommendationsYou are just a few clicks away from generating growth and expanding your business. Entrust your digital communication to a team of experts. For more information, visit www.omokane.fr. -
Neo Agency Team LeaderEditus Luxembourg Sep 2022 - Jan 2023Kayl, Luxembourg, LuxembourgCreate added value to customers, both on a performance and a market understanding level. To do so, we first analyse your digital presence as well as your competitors’ one. From that diagnosis, we accompany you in managing your visibility, e-reputation, digital campaigns set up, optimisation and data analysis to better understand the best way to engage your customers and get the most out of your marketing budget. A 100% tailor-made strategy relying on your data sources and data-driven digital solutions make it come true. TEAM LEADER- Create an inspiring team environment, support, and provide room for a 10-expert-team to grow - Set clear team goals, oversee, and manage day-to-day operations- Identify key areas for improvement and implement sustainable solutions- Develop the revenue and net profit -
Digital Factory Team LeaderEditus Luxembourg Jan 2022 - Aug 2022Kayl, Esch-Sur-Alzette, LuxembourgTEAM LEADER- Animate, support, and grow a team of 20 experts - Set business objectives - Identify key areas for improvement- Oversee day-to-day operation- Develop the revenue and net profitPRODUCT LINES- SMO & SMA- SEO & SEA- Programmatic display- Emailing - Website- Mailing- Flyers- Visit cards- Goodies -
Digital Marketing ManagerIerace I Dechmann + Partners May 2019 - Jan 2022Leudelange, LuxembourgPROJECT MANAGEMENT- Coordinate the projects’ stakeholders (client, internal and/or external teams) - Respect campaign terms (brief, objectives, planning and budget)- Be proactive and come forward with recommendations - Implement new tools to ease daily workload/bring the service to the next levelMARKETING DIGITAL- Plan cross-canal digital marketing campaigns strategy (Google, YouTube, Facebook, Instagram, LinkedIn, Snapchat, Twitter, Programmatic, emailing)- Take part into pitches to support the creative team - Identify and monitor relevant KPIs- Implement, follow-up and optimise digital campaigns - Draft and elaborate dashboards, analyse the performance then come up with recommendations - Establish social media editorial content, content calendar and posts copywriting- Develop and implement a website’s content to rank as high as possible in search enginesMain software:Google Ads, Google Analytics, Google Data Studio, Google My Business, Facebook Business Manager, LinkedIn Campaign Manager, WordPress -
Brand Strategist AssistantMamatray Jun 2018 - Dec 2018Sydney, AustraliaMamaTray is a brand strategy agency founded in 2013. The team is composed of creative strategists using the right tools to create ballsy brands, buzzing cultures and banging careers. I had the opportunity to work with different clients such as Here Coworking, Tract Consultant and Sunglow.Marketing Strategy:- Participate in rebrands and brand refreshes- Audit and analyse brands, the audience and the market- Present boards to clients during workshops and and take part in brainstorming sessions - Assist in the creation of the marketing plan output documentProject Management:- Build project proposals (deliverables, scope of work, timeline and budget) - Look for new business opportunities (Tender applications and prospection) - Run Google Ads and build reports to analyse performance and adapt strategy Digital Marketing:- Manage MamaTray social media channels (Facebook, Twitter, Instagram, LinkedIn)- Define the new social media strategy guidelines optimised for each channel- Plan and develop digital content (buffer, series, copywriting and asset creation)- Build monthly reports and analyse the performance -
Brand Manager AssistantUbisoft Jul 2017 - Dec 2017Paris Area, FranceParticipation in Assassin's Creed Origins & Starlink: Battle for Atlas launching campaigns within EMEA (Europe, Middle East, Asia).Definition of marketing strategy and realization of several different operational elements:- Definition of the audience thanks to market and consumers studies in collaboration with NCSA marketing and Studio teams- Communication strategy, press and influencers plan in collaboration with communication team- Trade marketing launching plan in alignment with sales team- Creative assets realization follow-up: packs, communication tools (print, digital, TV, Cinema), videos maximizing organic and paid media exploitation- Management of Ubisoft owned channels and impact optimization (CRM, Community management, social media)Monitor marketing strategy campaign deployment through EMEA subsidiaries:- Communication to subsidiaries, provide products' details and marketing tools for establishing local plans- Take into account local requests and answer subsidiaries on a daily basis- Follow-up media plansCoordination and motivation of different internal and external services (agencies, partners, first parties, licensors, ...) -
Junior Project ChiefUbisoft Jan 2016 - Jun 2016Paris Area, FrancePresentation of 25 benchmarks.Benchmarks:- Study competitors' games and services on PS4, One, PC and mobile platforms (Content, market tendencies)- Showcase best practice likely to be implemented in future productionsCommunication:- Diffusion of news through internal social media- Implementation of a new newsletter template- Capture in-game video clips and screenshot for social media usageUbisoft Club:- Market studies on the community most appreciated content- Content proposal for games to be released -
Brand Manager AssistantYum! Brands Jul 2015 - Dec 2015Paris Area, FranceImplementation of 5 marketing campaigns - 186 restaurantsPOS:- Manage autonomously the development of all marketing campaign POS (Brief agencies, debrief, legal follow-up, recommandations)TV, Print:Plan food supply for pictures and shootingsInternal Communication:Elaboration of Newsletters and Operational BookRedesign ordering terminal (interface, customer path) - french and english.Digital:- Update KFC website, mobile application and Google data- Develop different assets to display on KFC website and social media- Handle partnership to reference all KFC restaurants on a mobile application -
Head Of CommunicationTransaction Edhec Oct 2013 - May 2015Lille Area, France- Design prints and flyers to promote events- Format Délit d'initié, Transaction EDHEC economic newspaper- Handle lecture workshops within engineer and business schools to promote The European Finance Cup - 1,800 students registered
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Charged Of Marketing Studies - Sales DepartmentLa Foir'Fouille Jun 2014 - Aug 2014Lille Area, France- Elaboration of 8 permanent range of products (plates, glasses, pastry molds, candles, incense, vases, luminaires, jumble)- Benchmark competitors (products' characteristics and price listing)- Analysis of current sales and recommendations about product assortment and merchandising -
SalesmanCora Jul 2010 - Aug 2010Forbach, FranceDevelop sales within Charcuterie & Delicatessen department Customer service and assure inventory turnover
Thomas Ledig Education Details
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Msc In Entrepreneuship -
Université De Lorraine, MetzMathematics -
Lycée Fabert, MetzMathematics
Frequently Asked Questions about Thomas Ledig
What company does Thomas Ledig work for?
Thomas Ledig works for Omokane
What is Thomas Ledig's role at the current company?
Thomas Ledig's current role is Responsable marketing.
What schools did Thomas Ledig attend?
Thomas Ledig attended Edhec Business School, Université De Lorraine, Metz, Lycée Fabert, Metz.
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