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I am currently the Email Marketing Manager for O Positiv, a pioneering brand in the Women's Health+Wellness space. I oversee email and SMS strategy, execution, and goals.During my four years of experience at goodr, a fun and innovative sunglass brand, I served as Director of Digital, leading a team of five talented and hardworking employees. I oversee big revenue projects and promotions, build out yearly budgets for digital marketing spend, and set and chase monthly and yearly revenue targets. Previously at goodr, I planned and executed all Email and SMS marketing for consumers and retailers.I have a passion for leadership and management, as well as a strong background in social media marketing, e-commerce, and sports TV production. I have won four Sports Emmy Awards for my work as a producer at ESPN and Fox Sports, and have developed skills in social networking, content creation, and brand awareness.Specialties: Digital marketing, Email marketing, SMS marketing, KPIs/Analytics, Shopify, Klaviyo, Attentive, Revenue Growth, Leadership, Management, Video Production, Creative Writing.
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Director Of EcommerceBelliwelliEl Segundo, Ca, Us
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Email Marketing ManagerO Positiv Oct 2024 - PresentLos Angeles, California, UsOwn and manage the email and SMS channels from end-to-end, including strategy, segmentation, A/B testing, and analysis- Manage campaign and flow strategy (Email and SMS)- Oversee list growth and segmentation- Lead reporting and analytics- Influence relevant stakeholders- Manage team of marketing analysts -
Marketing DirectorCarry May 2024 - PresentCharleston, Sc, Us- Tell the stories of early-stage pro golfers via social media and the Carry website- Produce engaging player content for multiple platforms - Website strategy and daily management- Support some of the most likable and hard-working golfers in the game -
Director Of Digital MarketingGoodr Nov 2021 - Aug 2023Inglewood, Ca, Us- Oversaw ~50% yearly growth for multiple years, with 2022/2023 sales approaching $40m- Helped keep conversion rate steady ~6% on D2C website (goodr.com)- Consulted/strategized with media team on Paid Media spend tactics, execution, and analytics- Plan & execute big revenue projects and promotions- Build out yearly budgets for digital marketing spend- Set monthly/yearly revenue targets and then chase them- Served as internal liaison to the company, ensuring digitals needs were being considered in the greater ecosystem- Managed 5 direct reports, ensuring employees were on-track, motivated, and prepared for quarterly performance reviews with leadership -
Digital Marketing ManagerGoodr Jan 2020 - Nov 2021Inglewood, Ca, Us
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B2B Marketing SpecialistGoodr Jun 2019 - Jan 2020Inglewood, Ca, Us
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Senior Associate Producer, Fox SoccerFox Sports Oct 2014 - May 2019- Live Production: communicate with producers via headset, pitch shots for bumps, queue up taped elements for timely and accurate playback, produce highlights with EVS and Quantel editors- Post-Production: Produce show/game teases, sit-down interviews, features, specialized brolls, and bumps. Choose music for teases and write scripts for same. Work side-by-side with Quantel, Avid, and Premier editors. -
Studio Content AssociateEspn Jun 2011 - Oct 2014Bristol, Ct, Us- Produced video-content for Sportsnation, construct segments tying in sports and current events hot topics, write copy for anchors to deliver on-air- Produced highlights for various ESPN studio shows such as SportsCenter, Baseball Tonight, NFL Primetime, and many more.- Formerly assigned to Monday Night Football and Thursday NFL highlights, some of the most watched shows of the sports calendar year.- Produced 500+ highlights to air since June 2011- Event Production: Assisted ESPN in producing the European (Soccer) Championships in June 2012. Produced highlights and other video pieces throughout the month-long event -
Communications MajorFairfield University Sep 2009 - May 2011Fairfield, Ct, Us
Thomas Fitzpatrick Skills
Thomas Fitzpatrick Education Details
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Fairfield UniversityCommunication And Media Studies
Frequently Asked Questions about Thomas Fitzpatrick
What company does Thomas Fitzpatrick work for?
Thomas Fitzpatrick works for Belliwelli
What is Thomas Fitzpatrick's role at the current company?
Thomas Fitzpatrick's current role is Director of Ecommerce.
What is Thomas Fitzpatrick's email address?
Thomas Fitzpatrick's email address is tf****@****ail.com
What is Thomas Fitzpatrick's direct phone number?
Thomas Fitzpatrick's direct phone number is +190859*****
What schools did Thomas Fitzpatrick attend?
Thomas Fitzpatrick attended Fairfield University.
What skills is Thomas Fitzpatrick known for?
Thomas Fitzpatrick has skills like Facebook, Blogging, Social Media, Advertising, Broadcast, Editing, Video Production, Event Planning, Marketing, Powerpoint, Video, Social Networking.
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