Revenue Strategy: Responsible for developing and executing a revenue growthstrategy for the organization, including identifying new revenue streams and optimizing existingones.Sales and Marketing: Overseeing the sales and marketing functions of the organization,ensuring that they are aligned with the revenue growth strategy and driving revenue growth.Customer Focus: Responsible for ensuring that the organization is delivering value tocustomers and maintaining high levels of customer satisfaction, which is critical to drivingrevenue growth.Performance Metrics: Establishing and tracking key performance metrics related torevenue growth, such as customer acquisition, retention, and lifetime value.Partnerships and Alliances: Identifying and developing partnerships and alliances that cansupport revenue growth, such as distribution partnerships or strategic alliances with complementary businesses. Also negotiate contracts and deals that can generaterevenue for the organization.

• Developed and Implemented new marketing and sales plans and defined the strategy for the next 2 years.• Planned, supervised, and coordinated daily activity of 3 junior business analysts.• Manage account relationships, contract negations, sales, pricing, billing, and logistics.• Successfully Introduced to bring in 2 new clients to the business (LG & Motorola. • Directed the creation and implementation of a business continuity plan, and management of audit programs.

• Responsible for top line growth, Gross Margin as Financial KPIs while Channel coverage & growth, Sell through volume & growth, Trade marketing activities & channel representation of Motorola as operations objectives. • Achieved 7% market share in UAE and 10% market share in lower gulf.• Set up distribution from scratch & downstream channel in all these countries for “Relaunch “of Motorola in Lower Gulf countries. Developed complete distribution IR, OR Operator across Lower Gulf• Ramped up brand market position to no 3in terms of volumes across few major KDRs in Lower Gulf + best in class representation of Motorola in IR channel with limited budgets across GCC. • Availability ramped up in total of 750 stores IR stores, which is nearly 50% coverage with 7 months along with all top KDRs across GCC.

• Setup Business in Organised retail and Independent Retail. Directed complete distribution of OR/IR and Operator Business.• Aligned the complete product strategy, waterfall, channel margins, negotiated marketing investments & fixed cost across the channels.• Availability ramped up in total of 1200 stores IR stores, along with all top KDRs in UAE.• Managing a dedicated team of 6 Key Account Managers and 45 Merchandisers across UAE • Increased share of space and visibility from 7% in Q2 to 27%• Achieved 10% market share in 1st year of operations.

• Developed Lenovo Mobile business in UAE power retail (Business size: AED 200 million)• Manage a dedicated team of 4 Key Account Managers, 1 Merchandiser Manager, 3 Team Leaders and 70 Merchandisers spread across entire UAE. • Vendor management, Channel management, P&L targets, Buying & Inventory Management, Tactical Promotions & Events.• Achieved 25 to 30% sales growth both in revenue and profit over last year.• Achieved double digit market share within Retail.• Achieved the highest sales growth in GITEX 2013 and 2014.• Delivered successful contract/annual agreements with all key retailers.• Increased Business in Major Accounts by 40% over last year (Lulu and SDG).• Successful Operator business in 2014 due to aggressive promotions and data bundles

• Planning, developing, and implementing strategies for managing the centralized purchasing functions for procurement of Telecommunications Category products. • Achieved 10 to 20% sales growth both in revenue and profit every year.• Delivered numerous awards in achieving excellent sales with numerous brands.• Achieved the highest sales growth in GITEX 2010 and 2011.• Delivered successful contract/annual agreements with all key vendors.• Increased Business in Major Accounts by 40% over last year.• Successfully added 3 new brands to the existing portfolio.• Operator business tripled in 2011 due to aggressive promotions and data bundles.