Thomas Lu Email & Phone Number

Shanghai City, China

Lead global Distributor offer project, own Castrol Rewards program development anddeployment (an online multi‐language platform to incentivize distributor sales reps through pointredemption on target growth), successful roll‐out to ~190 DSR/Dis of 17 countries across Industrial, Marine and Energy business.Develop global Wind AfterMarket Offer, own Prospecting initiative development and roll‐outConsolidated global wind farm database and developed an online Prospects pipeline… Show more Lead global Distributor offer project, own Castrol Rewards program development anddeployment (an online multi‐language platform to incentivize distributor sales reps through pointredemption on target growth), successful roll‐out to ~190 DSR/Dis of 17 countries across Industrial, Marine and Energy business.Develop global Wind AfterMarket Offer, own Prospecting initiative development and roll‐outConsolidated global wind farm database and developed an online Prospects pipeline system.Successful roll‐out to 3 key markets ﴾China, Europe and US﴿. Show less

Shanghai City, China

Led Route-to-market transformation for China Industrial with successful implementation.Established distributor business management framework for China Industrial; Built up distributor blueprint, reassessed / optimized channel network.Implemented distributor capability build and support programs in China, e.g. Industrial Energiser (an online training platform for Distributor Sales Representatives) and distributor SME offerParticipated global IPP ﴾Integrated Pricing Project﴿ and… Show more Led Route-to-market transformation for China Industrial with successful implementation.Established distributor business management framework for China Industrial; Built up distributor blueprint, reassessed / optimized channel network.Implemented distributor capability build and support programs in China, e.g. Industrial Energiser (an online training platform for Distributor Sales Representatives) and distributor SME offerParticipated global IPP ﴾Integrated Pricing Project﴿ and defined channel pricing for China Show less

Shanghai City, China

Developed strategic retail channel marketing programs (e.g Trade Loyalty program) for Asia Pacific.Led a team to develop and implement “Win at Retail” project across 25 tier 1 /2 cities in ChinaLed China Passenger Vehicle & Commercial Vehicle Lubricants 3-Year Strategic Marketing Plan development and implementation. Led one big cross-function project (China PVL Repositioning) with over 10M US$ budget in 2007, included integrated marketing and sales activities, exceeding plan by… Show more Developed strategic retail channel marketing programs (e.g Trade Loyalty program) for Asia Pacific.Led a team to develop and implement “Win at Retail” project across 25 tier 1 /2 cities in ChinaLed China Passenger Vehicle & Commercial Vehicle Lubricants 3-Year Strategic Marketing Plan development and implementation. Led one big cross-function project (China PVL Repositioning) with over 10M US$ budget in 2007, included integrated marketing and sales activities, exceeding plan by 30%Analyzed market trends and competitors and formulated various marketing initiatives to enhance competitive advantage and meet customer needsManaged relationship with in-country sales & marketing management with regular reviews Show less

Shanghai City, China

Led a team to cover mainland China, Taiwan and KoreaDeveloped and maintained in-country Pricing Architecture (List, Target, Discount and Floor) in line with overall Marketing strategyMeasured the effectiveness and relevance of Pricing Architecture with proper actions Implemented CRM specific pricing processes/activities (Mass price change, price models)Performed comprehensive assessment of competitor pricing and other market dynamics

Shanghai City, China

Led a team to develop and implement annual Marketing Plan with average 12M$ yearly ASP budget, around 20 marketing programs and 14 national product promotions each year.Managed the media plan (ATL) & PR / Sponsorship activities (TTL), evaluated the effectiveness through brand health check etc.Participated in development of China 5-year Integrated Marketing Business PlansCoordinated with in-country sales team, supply chain and customer service to ensure flawless execution of… Show more Led a team to develop and implement annual Marketing Plan with average 12M$ yearly ASP budget, around 20 marketing programs and 14 national product promotions each year.Managed the media plan (ATL) & PR / Sponsorship activities (TTL), evaluated the effectiveness through brand health check etc.Participated in development of China 5-year Integrated Marketing Business PlansCoordinated with in-country sales team, supply chain and customer service to ensure flawless execution of marketing programs / promotions in the market.Complied with company policies & procedures and achieved satisfactory audit result.Worked with procurement to sign up some strategic suppliers such as printing, signage vendors , premium supplier, logistics service provider to achieve cost efficiency Show less

Xian / Chengdu / Shanghai

Responsible for sales management and marketing programs of China motorcycle oils with 2002sales achieving 15% growth.Responsible for Commercial Vehicle Lubes sales of 9 east provinces，carried out a successful new product launch besides satisfactory sales achievement.Responsible for distributor network optimization and development of 8 west provinces, stabilizedand enhanced post merge ﴾Esso and Mobil﴿ distributor networkResponsible for lubes business in Xinjiang and Shaanxi/… Show more Responsible for sales management and marketing programs of China motorcycle oils with 2002sales achieving 15% growth.Responsible for Commercial Vehicle Lubes sales of 9 east provinces，carried out a successful new product launch besides satisfactory sales achievement.Responsible for distributor network optimization and development of 8 west provinces, stabilizedand enhanced post merge ﴾Esso and Mobil﴿ distributor networkResponsible for lubes business in Xinjiang and Shaanxi/ Shanxi/ Gansu/ Ningxia/ Qinghai provinces，achieved 30% & 20% yearly sales growth respectively Show less