Thomas M. Haederle Email & Phone Number

Washington Dc-Baltimore Area

Washington, D.C.

• Moderate, write, voice and produce recorded segments for AHA’s branded podcast, Advancing Health, available on SoundCloud and other streaming platforms. Advancing Health was ranked 7th on Feedspot’s Top 55 Healthcare Leadership Podcasts to Follow in 2020.

Washington, Dc

• Lead speechwriting and other executive written communications in support of Association President/CEO, other senior executives, and AHA Board members for key internal and external presentation opportunities. • Write, produce and coordinate clear, vivid prose for speeches, blogs, lectures, interviews, op-eds, talking points, correspondence, internal reports, and other projects for senior executives. Research the composition and expectations of targeted internal or external audiences. • Make recommendations, research and develop key content geared to both general and targeted audiences. Manage, develop and oversee projects and provide general writing support for high value strategic writing needs.

Washington D.C. Metro Area

• Key role in developing the written voice of one of America's most influential associations. Drafted opinion pieces, blogs, letters, statements, presentations, talking points and more for AHA senior leaders. • Produced weekly blog on behalf of AHA’s President and CEO, as well as its Board Chair. Contributed to a broad range of advocacy communications projects and ensure that diverse audiences hear a consistent and accurate message from the AHA.• Created messages that reflect AHA values of people, integrity, leadership, diversity, collaboration, excellence and innovation. Reinforced the value of AHA to dues-paying members as a dynamic, successful, results-oriented national organization. • Primary author of AHA’s report, “Sharing Data, Saving Lives: The Hospital Agenda for Interoperability,” released in January 2019.

Bethesda, Md

• Led client service initiative within the federal space, serving as Communications Task Lead to promote a unique multi-year model from the Centers for Medicare and Medicaid Services (CMS) designed to coach 140,000 clinicians nationwide on how to achieve and sustain large-scale practice transformation. • Produced blog posts and other content to summarize significant advances for the program’s enrollees, including care providers and staff, quality improvement advisers, and CMS officials. Contributed to ongoing new proposal and business development efforts. Key Accomplishments:• Built the program’s communications platform from the ground up, establishing its first social media presence to foster understanding of the program’s values and goals. Its monthly tweets now inform 138,000 followers.• Accelerated clinician enrollment and expanded stakeholder awareness by creating a multi-pronged, integrated marketing plan.

Washington, D.C.

Directed results-focused public affairs programs, including coordinating seamless initiatives to ensure the ongoing consistency of messages, image, and institutional branding. Mentored and managed two direct reports: a top-performing Manager of Marketing & Publications and Web Content Coordinator.Collaborated closely with the School of Law’s Dean to develop and disseminate innovative messaging strategies and systems. Proactively represented the School of Law to diverse constituencies (i.e. media, alumni, faculty members, students, and other groups).Ensured messaging was timely, accurate, and aligned with broader communication goals of higher visibility and fluency of message.Built and sustained mutually beneficial relationships among industry-leading vendors and service providers.Continually positioned the School of Law as a dynamic institution by promoting the expertise of faculty members to media outlets and generating interview and speaking opportunities. Monitored school activities and produced reports.Key Accomplishments:• Managed the School of Law's web site, including creating, editing, posting, and reviewing content. • Developed and executed comprehensive public relations and marketing plans that boosted the Law School 19 spots in the U.S. News Rankings.• Delivered unique presentations that were vital to strategic decision-making.• Ensured ongoing compliance with contractual obligations and high-quality standards.

Washington D.C. Metro Area

Strategically steered conceptualization, development, and dissemination of concise and targeted messages to effectively communicate clients’ desired intentions to core constituencies, including media, investors, and customers.Key Accomplishments:• Developed and led innovative training programs for corporate, association, and government spokespersons on methods to address and respond to key media, customer, and community concerns.

Baltimore, Md

Contributed to development of synergistic media and public affairs policies as an integral member of the executive team.Drove department success by training, mentoring, and managing junior staff members.Key Accomplishments:• Produced, marketed, and distributed Health NewsFeed – a nationally syndicated radio program. • Increased program's distribution 40% in first 2 months by developing highly effective campaigns.

Washington D.C. Metro Area

Covered breaking national news stories, produced features, and provided Congressional analysis to network network-owned / -operated affiliates in New York, Los Angeles, Chicago, Detroit, St. Louis, and Minneapolis.Key Accomplishments:• Served as Acting Executive Producer tasked with story selection.• Successfully directed coverage within both live and taped segments.