Thomas Macaulay Email & Phone Number

United States

Greater Atlanta Area

Instructional Designer, Project Manager and Learning Consultant for external clients and internal projects within the Learning Services Practice for IBM Global Services. Remote employee based in Atlanta, GA.

Supporting field enablement for sales, presales and partners with product education for Oracle Retail Business Unit's planning, e-commerce and supply chain software solutionsDevelop and deliver intensive retail product instructor-led bootcamp trainingDesign and develop training for retail industry concepts and productAnalyze instructional and development needs to create role-based learning paths for Oracle product specializationDevelop and implement certification methods and assessment strategies for retail products and solutionsPartner with internal functional business areas to drive skill development that supports growth and improves talent for customer facing teams

Managed the instructional design and development activities for external clients and internal projects within the Learning Services Practice for IBM Global ServicesDesign and develop training materials for a wide variety of training interventions Validated and classified training requirements through analysis and consultation Select and implement appropriate learning technology with specific expertise in simulation development, Articulate, Camtasia, Captivate, Centra and Elluminate Live Virtual Classroom development and facilitationCreated storyboards, scripts, course content including ILT, video, live virtual classroom, web-based, wiki-based training and blended solutions Managed timelines for multiple development projects through to successful and timely completionPartial client list includes: AT&T, American Airlines, Circuit City, Kroger, Lotus, Merck, Pepboys and Veterans Administration

Managed marketing activities and supervised Marketing Department for eLearning Service ProviderDeveloped brand marketing strategy and created supporting presentations, brochures, web content, demos, video scripts, ads, media kits and press releasesManaged Public Relations, agency relationship, press tours, analyst briefings and market intelligence Planned and implemented all efforts for industry trade shows and lead generation programsManaged and tracked projects and vendor performance to Marketing budgetSupported client implementations with change management programs to promote awareness and increase adoption for online training through videos, client portal, email marketing and promotionsDesigned storyboards for client treatments to be used in Flash ads and emails, video scripts, online demos and websites

Developed and managed the marketing plans for Ecosys line of monochrome laser printersDeveloped new product launch campaigns that included performing sales training and the creation of marketing collateral, presentations and sales tools, end-user documentation and quick start guidesDeveloped and implemented reseller marketing programs and alliance partner trainingManaged TCO Study with Lyra Research and promoted study findings with ad campaignGlobal Liaison to sales and engineering departments at Kyocera Corporation in Japan

Supported all product marketing activities for Asset Management, Help Desk & Life Cycle Services including:Development of product offerings, supporting collateral, sales presentations, case studies and training, market research and analyst relations

Vendor Product Management for distributor of computer systems and peripherals with Marketing and Purchasing responsibilityManaged Mass Storage and OEM PC products, the company’s two largest revenue producer with monthly sales exceeding $6 million; Served as product manager for Seagate, Liuski’s largest vendorCreated and developed marketing plans for an $800k marketing & co-op advertising budget including: incentives, channel promotions, rebates, direct mail, tradeshows, and national advertising

Master Of Education, Instructional Technology

Ba, Business

Master Of Education - Med, Instructional Technology