• Providing clients with a range of print and digital design solutions: Graphic Design, Logo Design, Branding, Advertising and marketing collateral, Web and Mobile UX/UI design, Illustration.

• Collaborated with Academic Design, Project Management, Technology, and Marketing to define program vision, plan product development and ensure full team understanding of program goals.• Anticipated issues and found or created solutions to ensure that print and digital product and marketing components were delivered on time, within budget, and met program goals.• Maintained understanding of design trends and advances in production technology and with appropriate Editorial, Production, and Manufacturing staff, kept current on changes and advances with vendors.• Managed the product line creative process from definition through completion for the Supplemental education portfolio, ranging from brand new product designs to minor revisions.• Identified vendor needs, built and maintained relationships, selected and oversaw vendors on project specific work; monitored overall performance related to cost, quality and schedule.

Developed package design concepts for the Creative Services team to support the medical product lines rebranding efforts. Collaborated with the business partners to maintain production schedules while adhering to Cardinal Health branding and regulatory guidelines

Conducted brand research and SWOT analysis on luxury brands and top performing industry brands, identifying competitive landscape, response to market trends, signature successes, brand evolution, and acquisitions / divestitures. Presented findings with infographic narrative to management in research decks.

• Managed and led creative initiatives for furniture own brands: Broyhill and Real Living print and digital, helping them to become a multi-million dollar business in their second year.• Managed and developed creative for extensive line of over-the-counter health and beauty care products under private label, SoundBody.• Developed creative for numerous food and salty snack programs under private label, Fresh Finds.• Led and developed creative initiatives for seasonal and home event collections.

• Developed package design concepts and production files for Fresh Finds food division, as well as packaging for OTC, seasonal, lawn & garden, home and kitchen.• Worked closely with the buyers and support teams to build strategic brand value.

• Created engaging K-12 educational product designs for print and digital delivery, utilizing agile methodology.• Provided art direction and oversight to vendor contract teams to expedite production time to market, while managing budgets and schedules.• Participated in focus group research to improve content/curriculum for teacher instruction and student engagement.

Taught intermediate level Adobe Photoshop course to undergraduate students and working professionals

• Produced cover and text design creative for post-secondary and college textbook programs. • Managed multiple concurrent programs adhering to rigorous quality and production standards. • Coordinated freelance vendor pool to meet production objectives.