Responsible for delivering Collinson’s B2B digital marketing plan for paid and earned digital channels. Since joining Collinson, I have:• Develop and implemented the SEO strategy for the brand• Researched, activated and manage Google Ads search and display campaigns, the first time the company has used this platform• Linkedin B2B targeting across travel, insurance, assistance and financial services sectors, globally and region specific, for both lead generation and brand awareness• Optimised content to improve our Search Engine Marketing (SEM)• Reporting weekly and monthly across all digital channels, identify trends and opportunities• Responsible for SEO element for company rebrand, with four loyalty sites being migrated into one new site, which included management of redirects, content optimisation and site visibility• Manage technical SEO, ensuring site is fully functioning and optimised• Establish relationships with external agencies including website agency for monthly support and development projects

• Manage all online activity including website, social, SEO and PPC• Create content for all digital platforms and report on performance• Research and identify future digital opportunities for growth for the charity• Assisted with rebrand of the charity from local to national charity including developing messaging, brand strategy and visual identity • Development of ambitious digital communications strategy• Plan and lead new website development and launch• Responsible for creating and implementing digital communications plan and budget • Develop digital communications processes within the organisation• Manage external brand, digital and other agencies• Plan and deliver all creative campaigns

• Managed all online activity including websites, SEO, PPC, email and social media whilst reporting on performances and identifying new opportunities• Copywriting for website, press, blogs, email and offline marketing campaigns to current and prospecting customers• Created an ambitious digital strategy with successful results• Managed and planned digital marketing budgets• Worked closely with agencies and suppliers including Peugeot, Mitsubishi, Citroen and Kia for creation of advertising collateral (press ads, video’s, GIFs etc.)

• Within my role, I’m responsible for delivering the digital marketing plan for paid and earned digital channels. Responsible for all online activity including website management, PPC and SEO.• Reported on all activity of company and competitor performances based on SEO and customer journey cycles to improve efficiency.

• Managed and designed website, keeping content fresh and making sure the site was optimised• Identified new areas for advertisement in industry specific portals including Applegate and 1st Directory• Inbound sales quotes and order via email, telephone and in person