Thomas Masson Email and Phone Number

- Establish B2B marketing priorities and strategy to grow Top Of Mind Awareness in key and top cities through couriers and restaurants branding. - Work closely with the local sales teams and global functions to coordinate restaurants physical and digital activations to increase partner engagement and drive business results. - Drive Just Eat Restaurant Awards platform designed to recognize, celebrate and elevate the best on our network. 90 restaurants nominated across France and 10 rewarded best of their respective categories. - Define and manage all UEFA campaigns in France to elevate the brand association and maximise partnership rights.

- Developed the football strategy for the EMEA sporting goods partners.- Worked with internal cross-functional teams (planning, merchandising, sales) to drive consistent football priorities in the marketplace. - Coordinated football campaign executions with 15+ EMEA sporting goods partners. - Defined the vision and roll-out of a new internal platform enabling the distribution of Nike marketing assets to all EMEA wholesale partners.

- Co-created Football By Intersport, a Football membership franchise enabling Intersport members, across 4 countries to try the latest Nike Football innovations. - Led the first running immersive in-store trial experience enabling consumers to learn and feel the benefits of the latest Nike innovation in store. - Planned all partner content creation projects involving Nike football athletes and Nike licensed clubs and federations (PSG, FCB, FFF). - Developed the Retail Campaign Pack, a sustainable & scalable retail support activating Nike campaigns in 3000+ stores.

- Supported the definition of the omnichannel Nike Direct offence through the development of store marketing and online to offline strategies-Drove the seasonal Door Planning process for stores in alignment with Business teams, categories and territories - Created and consolidating the Nike Stores plans for seasonal brand and category initiatives - Defined a holistic marketing strategy for Factory stores' openings /re-openings- Participated in a vegan labelling footwear pilot, in partnership with the running product team, Nike Global teams and EMEA team

- Implemented new editorial content for Instagram allowing a 40% increase in following - Managed 3 clients during digital communication campaigns - Coordinated stakeholders (videographers, actors, photographs) during commercial realisations

- Guided and helped clients throughout their buying decision - Assisted in weekly merchandising reviews to increase and optimize traffic and sales

- Conceptualized the visual identity (logo, graphic chart, fonts) to maximize company’simpact- Developed social media presence by creating 2 Facebook pages and a website- Managed a 3000$ budget for communication actions on multiple supports (web, radio,magazines)- Supervised partnership contracts with several suppliers and retailers- Led sales on two fairs that generated $25 000 in revenues in 3 weeks

Allô Montreal is a student bilingual guidebook dedicated to Montreal's lifestyle. Thanks to Allô Montreal, lectors will be aware of the best bargains and places of one of the craziest student cities in North America. Distributed at 20 000 copies, our 172 pages booklet offers a relevant combination of good design and nice content.For Allô Montreal's launching, we organize (since 2014) events that gather more than 500 people, and were able to create a specific universe (Music/Graph')

- Video coverage & editing of the main events of the HEC (promotionals & professionals) - Design creation for multiple supports (web,clothing)

- Employment/Lay-Off management - Organization of the «Job Forum» - Ordering payrolls