Undergraduate courses COM3114 - Ethics & Internet COM6070 - Ethics, Advertising & Brand Management COM3136 - Mass Communication & Audience/Reception TheoriesCOM6065- Ethics in Public Relations COM6066 - Ethics and Legal Aspects of Public RelationsGraduate courseFCM711 - Action Research Strategy

Research project: Aesthetics and Organizational Change

COM6065- Ethics and Public Relations COM6070- Ethics and Marketing Communication COM1065- Media Relations

Recherche-intervention menée à la Ville de Montréal en partenariat avec le Bureau du contrôleur général sur l'utilisation de la communication engageante comme facteur de renforcement des comportements en matière d'éthique.Réalisation: Proposition d'un devis qualitatif d'intervention désormais utilisé par le Bureau du contrôleur général pour donner à ses formations une valeur ajoutée basée sur l'engagement et la pratique réflexive.

Conseils et recherches stratégiques en matière de financement des organismes philanthropiques et rédaction des demandes de subventions pour les besoins du client.

Achievements-Strategic department reorganization through the redefinition of the service offering (Pricing and Pay-back analysis, Promotion and Distribution), the creation of new business development tools, the establishment of communication strategies and the improvement of logistics processes-Mailing, E-mailing and Telemarketing campaign-Development of a TV spot promoting the brand expressmag.com-Creation of a business model meeting the diversification objectives in the Magazine Subscription Service Industry-Marketing Data compiled for Direct Marketing Campaign purposesResponsibilitiesDeveloping and implementing sales strategies designed to meet sales and strategic objectivesPromoting the brand expressmag.com through Direct Marketing actions in a CRM perspective

Achievement- Marketing Analysis and media research on key european players concerned by sustainable development Responsibilities-Implementing sales strategies to meet sales and strategic objectives-Promoting the environmental free publication Neo Planete to marketing targets (100 000 copies circulation)

Achievements-Product repositioning and its associated marketing mix (from a 100%Tourism publication to a Travel & Lifestyle publication)-Creation of a new targeted distribution model Responsibilities-Developing and implementing external communication strategies (Medias & Public) as well as sales strategies to meet sales objectives

Achievements-Marketing Mobile Industry business analysis-Business planning in order to determine the sales and marketing strategies (B2C & B2B environment)-IT requirements analysis for software and website development Responsibility-Developing marketing mobile solutions on cell phones acting as a middleman between Telecoms and End-users