-Spearhead the creative development for all marketing collateral, including webinar, podcasts, print, digital media, events, and bilingual communications (Spanish and Portugueses.)-Designed an integrated SOP framework that effectively unifies C-Suite, Corporate Communications, Product Management, US Sales, LATAM Sales, and Academy. -Oversee and allocate creative projects, ensuring all deliverables are completed on time, within budget, and to the highest standard of quality.-Lead a high-performing team through a player-coach methodology, focusing on recruitment, development, and retention of top talent, while fostering a culture of creativity, collaboration, and continuous improvement.

-Conceptualize, produce, direct, film, and edit videos, photos, and graphics for multiple departments, including Social Media, Ecommerce, Education, and Bilingual International Marketing.-Collaborate with Senior Marketing VP and marketing team leaders to deliver innovative multimedia assets on various platforms, while maintaining and staying ahead of strict deadlines.-Develop, maintain, and operate a fully functional in-house production studioMajor Achievements: -In my first 6 months at Wilton Brands, I led a digital engagement strategy that doubled the company’s lifetime video views and propelled the company to the top 2% of all brand channels on YouTube. -Partnered with Rosanna Pansino to launch a Nerdy Nummies NPD program valued at $5 million.-Raised overall social followers to 6.4 million, with 21.3 billion reached, surpassing Pillsbury, Duncan Hines, Nestle Toll House, Betty Crocker, and all other CPG brands. -Managed an integrated ecommerce rebranding that provided assets and compliance to over 4,000 SKUs.

-Develop scripts and storyboards for production.-Edit content for distribution.-Operate complex video and audio equipment for stage and live events.-Clients included: Caterpillar, Craftsman, DieHard, Kenmore, Kmart, Seattle Sutton, Seventeen Magazine, Sears, Thermos.

-Design and implement strategic marketing plan and oversee annual budget.-Hire and manager a rotating staff of ten shooters and editors.-Coordinate day of schedules and timelines.-Specialized in photo and video for weddings and live events.