• Established and managed new vendor council membership in the California Pawnbrokers Association, driving significant new sales revenue.• Represented KASSOY, LLC at industry trade shows and conferences including the JCK Show and the annual CAPA conference.• Assisted in developing the business plan for Kassoy Cannabis, successfully launching at MJBizCon in December 2024.

▪ Managed and organized the successful integration of existing California cannabis dispensary, delivery service client data into fully functioning HubSpot CRM database.▪ Managed booth at 2023 Hall of Flowers, Santa Rosa.▪ Initiated email marketing campaigns, delivering weekly updated menus to prospective and current clients.▪ Established new sales relationships with dispensaries and delivery services in key northern California markets including Modesto, Stockton, Sacramento and Oakland, adding our brand to their menu.▪ Working use of Metrc document management in distro logistics and wholesale delivery.▪ Managed logistics for wholesale product delivery throughout Northern California.

Marketing EDI - a secure, industry compliant SaaS solution to the transfer of business documents including purchase orders, invoices and shipping document information.Intensive, outbound, cold calling, prospecting, research and development, identifying key decision makers in multiple industry verticals including fashion/apparel, housewares and food/beverage.Established new client relationships with various vendors, retailers and 3PL providers including Nordstrom, Bloomingdales, Dillards, Alpi USA, Selery, PlanToys, Boyfriend Perfume, Green Helix

Managed advertising within DJ Times magazine, ClubWorld magazine and our affiliated online and email properties, DJTimes.com, ClubWorld.us and the DJ Insider email newsletter. Established new advertising and marketing relationships in the DJ, EDM and music entertainment industry resulting in an increase in annual sales in 2015.Exhibit Hall Director for the DJ Expo, managed booth sales and promotion programs at the largest annual mobile DJ conference in North America.Introduced international consumer brands to the EDM and DJ centric market with print, online, broadcast and live event marketing and promotion opportunities.

Managed all aspects of office management, marketing and business development for regional general contracting company including creation of office documentation, billing and receiving.Developed online presence for company, initiating relationships with services such as Angie’s List, Service Magic, etc.Designed and created branded marketing merchandise for company including lawn signs, business cards, employee apparel.Launched geo-targeted advertising campaign for company on Facebook.

Managed receiving and cataloging of all documentation involved in the mortgage and home equity loan process.Point of contact between BFCU membership and BFCU's mortgage originations and home equity department via follow-up telephone calls and emails.Acquired working knowledge of CRM software including Prime Alliance, Empower and Velocity used to manage and process mortgage and home equity loan applications.

Performed routine clerical tasks required in the collection, control, review, processing, and reporting of personnel and payroll data for approximately 770 employees.Carried out employee selection and hiring functions, including processing personnel actions.Maintained personnel files and administrative records.Assisted in the processing of accident forms, travel vouchers, and time and attendance records.Served as a courier on an as-needed basis, delivering and picking-up materials from shipping facilities and training sites.

Created and implemented successful small business plan assisting traditional trade publishers with their qualified subscription acquisition efforts.Established to date 14 publisher client contracts including Cygnus Business Media, Prism Business Media, PennWell Corporation, Penton Media and Reed Business.Managed marketing development via both paid and organic search engine optimization.

·Responsible for identifying and closing key revenue generating partnerships with leading affiliate marketing programs, auction programs, backend search engine sponsorships, magazine subscription sales, email database marketing partnerships.·Initiated first time advertising agreements with leading web advertisers including: Match.com, Reunion.com, AWS Technologies (The WeatherBug).·Closed advertising agreements with leading interactive advertising agencies.

Identified and integrated key revenue models, including opt-in email, search engine optimization and awards based incentive programs into business model of 26th largest ecommerce site.Initiated advertising banner agreements with companies including: Microsoft, LL Bean, American Express, Hewlett Packard, NY Times, IDG Publications, Ziff-Davis, Dow Jones, Newsday.Initiated partnership agreements with major internet companies including: MyPoints, Cybergold, Beenz, AskJeeves, TheGlobe, GoTo.com, AllAdvantage, 24/7 Media and Uproar.Initiated paid promotional link agreements with magazine publishers including: Business Week, The Economist, Entrepreneur Magazine, Barron’s, American Baby, Healthy Kids, The New York Yankees, PC Novice.

Initiated 34% increase in advertising sales as the only sales representative on the magazine.Consulted in the realignment of editorial direction, circulation demographics, and the acquisition of other magazine titles within publishing house.Represented magazine at national trade shows, client meetings.

Managed sales of competitive advertising information to account groups at international advertising agencies.Consistently led client service department in total monthly sales.Trained all new sales personnel.

Digital design of computer circuit boards for government and commercial applications through extensive use of DEC VAX mainframe computer system and various CNC machinery.