• Responsible for advertising and brand strategy across all media channels• Develops creative for all digital and Print advertising• Manages website design and content• Manages all social media channels• creates and manages media and content library• Organizes event and promotion material and assists in event set-up and execution• records and analyzes digital metrics to support digital advertising planning and implementation• works closely with key dealership stakeholders to develop internal and external communications• Works closely with dealership vendors and partners to plan and execute co-op advertising efforts

Developing concepts and creating refined artwork & graphics for various media outlets including: publications, signage, vinyl applications, agencies, storybook illustrations, non-profits, fundraisers, and highly reputable advertisers. Also promotional material such as logos, flyers, tee-shirts, business cards, Digital experience includes: web pages and digital advertising for numerous local professionals.

Responsible for keeping customers happy while providing high quality artwork for them. Caricatures were often completed within a few minutes in order to draw restless children. Other duties include: Tracking weekly inventory, maintaining stand cleanliness and Training new recruits.

• Creates and Manages brand and advertising content across web and mobile channels.• Builds, maintains and tests sites, pages, emails, press releases and other promotional media for digital execution.• Develops creative concepts and wire-frames for web & mobile pages.• Coordinates with shareholders and outside vendors to support the digital channels.• Provides critique and support to creative and marketing teams.• Develops process documents for CMS and provides training to associates.• Troubleshoots application issues and contributes to problem solving from team approach.

• Project management and collaboration to implement best training and communication practices. This included: project cost estimates, needs analysis, and coordinating project time-lines & strategies. • Designing and deploying end user training in various departments throughout the company.• Managing, and implementing change management for continual service, Including: Awards programs and ITIL service.• Deploying strategic HTML e-mail communications for project support and promotion, at both local & global levels.• Creation of various communications: websites, logos, posters, photo & video edits and animations for project support.• Assuring the Hershey Company’s strict visual brand standards were implemented and applied across all media applications. • Working with pre-press and preparing files for print and mass distribution.• Developing UI/UX using wire frames and coding websites using HTML, CSS, JavaScript and SharePoint platforms.• Applied various tools using Success Factors LMS (Learning Management System) to provide training and on-boarding for employees.

Communicating with customers in various forms, providing a high level of customer service;Design tasks involved, creating advertisements to customer specifications, managing and tracking files, pages and artwork, design and layout of entire weekly publication from front to back, and preparing the publication and for pre-press.Digital responsibilities included: Building and managing online content for website and 3D Interactive Issue.

• Creating advertisements for high volume car dealers including branding campaigns, web page take overs, full page newspaper advertisements, also responsive digital advertising with extraordinary click-through-rates.• Designing real estate advertisements for local agents listing their properties, as well as, promoting their services. These services were complimented by digital advertising and print layouts for hundreds of weekly open house listings.• Designing and Integrating interactive map designs into the newspaper, highlighting business locations.• Conceptualizing and creating numerous Logos and promotional fliers, as well as, writing copy & headlines.• Illustrating numerous digital cartoons for advertisements and caricatures for retirement parties.• Volunteering with trade shows; Setting up, working and tearing down for major events.

Worked with customers to design cast bronze plaques for use in historical properties and markers. Provided highest level of customer service. Developed a working knowledge of metallurgy and the sand casting process.