Responsible for content development and editorial calendars across Rotary social media properties, recommending content types based on user needs and marketing goals.Develops and executes paid social media campaigns across Facebook, Twitter, LinkedIn, YouTube, and Instagram. Media Plans include campaign structure, creative development, audience segmentation, and budgeting. Assists in content creation to ensure voice, tone, and specifications for individual social media channels. Collaborate with creative, web, and editorial teams to develop and execute cross-channel social campaigns. Creates platform specific social media strategies to increase followers, engagements, and affinity with the Rotary brand. Consults business units on the integration of web, direct mail, and email campaigns with social media platforms. Creates strategic plans for Rotary annual events including promotion and onsite engagements.Maintains strong knowledge of social media platforms, algorithm updates, targeting strategies, new technologies, and trends. Oversees client-to-agency relationships for advertising, web development, and word-of-mouth marketing vendors.

Established dedicated social channels for the End Polio Now campaign.Developed and maintained social media editorial calendar.Managed text message campaign to increase donations.Pitched stories with local, national and international placement in print and broadcast.Managed End Polio Now public awareness events.Created press releases, talking points, and fact sheets.Arranged closing and opening bell ceremonies at New York, Lisbon, Paris, London, Brussels and Amsterdam stock exchanges for Rotary anniversary.Coordinated photo shoots and video recordings of celebrities and government officials for “This Close” PSA campaign.

Researched media relations opportunities.Processed applications for Rotary’s PR Grants program.Advised Rotary members on best practices for public relations campaigns in their community.Provided public relations resources to Rotary members.

Created a media kit that generated newspaper articles and radio and television interviews Designed company brochuresProduced public service announcements that were aired by area radio stationsCreated a marketing packet that solicited sponsorships and donations totaling $15,000Pitched events to the mediaDesigned advertisements that received placement in local newspapersGenerated posters to promote events

Devised a communication strategy that increased seat belt knowledge and usage among teens Conducted primary research on seat belt usage among teensProduced a media kitCoordinated car seat and booster seat check-up eventsWrote press releasesPitched events to the media