Cognac Gentlemen Trading is a Shanghai based import and distribution company for Cognac, Champagne and craft spirits.Based in the Jing An Area of Shanghai the sales and marketing team work across China on the development of brands including Seedlip, Cognac Park, Distillerie Tessendier & Fils, Sirech Wines and Bellevoye French Triple Malt Whisky.The Cognac Gentlemen also provides consulting solutions for wine and spirit brands looking to enter the dynamic yet complex, Greater China market.

Account Manager for Chivas Regal, working on the pitch for the new global ad campaign of the brand. Working with teams in London on the strategic direction, planning and creative development of the future global campaign. Liaising with TBWA teams across the world (LA, Singapore, Paris, Shanghai) for their creative ideas, market information and research results. Consolidating final ideas and pitching to client.Account Manager for Singapore Airlines responsible for the European market, working with the SIA clients across Europe to implement new creatives visuals developed by the Singaporean creative teams.

Brand Ambassador for Chivas Regal Whisky in China, responsible for implementing new consumer education programs across China. Building new tools to educate consumers on the uniqueness of the Chivas Regal range of whiskies.Marketing Executive responsible for launching the first Chivas Regal CRM program in China, to acquire, educate and make consumers loyal to the Chivas Regal brand. Working closely with outside agencies to build the consumer database, engage with consumers through new and creative interaction programmes. We extended the CRM program online to capture and engage the younger consumers and measure their interaction with the brand and its promotions across the country.