Thomas Michael Koller Email & Phone Number

Spardorf, By, De

Spardorf, By, De

Austria, Eggelsberg, At

Constant innovation and strong partnership are two areas that have characterized B&R for over 40 years now. Together with ABB, we are the only company in the world to offer a complete portfolio of robotics, automation and software. Closeness to our customers has always been our greatest strength. As part of the ABB family, we continue to be guided by the same values: Creating more productive and sustainable manufacturing solutions together with our customers. We share our automation expertise through training and during collaboration.

Offenbach Am Main, Hessen, De

VDE, one of the largest technology associations in Europe, has stood for knowledge, progress, and safety for more than 130 years. Its main topics range from energy transition, Industry 4.0, digital technologies, future mobility, and smart living to digital security. VDE is the only organization in the world that combines science, standardization, testing and certification, and application consulting under one roof. The VDE is passionately committed to promoting science and young talent, as well as consumer protection. The VDE mark, known to around 70 percent of Germans, is synonymous with the highest safety standards. 2,000 employees, more than 100,000 volunteer experts, and almost 1,500 companies are shaping a future worth living in the VDE network: networked, digital, and e-electric. We are shaping the e-dialistic future.

Forchheim, De

• Strategic realignment of brand management and consolidated brand and marketing capacities in preparation for the initial public offering (IPO)• Development and implementation of a holistic, integrated and market-differentiated corporate identity and a brand design system• Strategic and operative consulting with a focus on operative marketing, communication and brand management• Orchestrate global marketing activities to increase effectiveness while reducing costs• Consistency of brand understanding and strong brand development through the establishment of a brand academy• Sustainable increase of brand value by more than 40%.

Munich, De

• Development and implementation of a global (multi-)brand strategy, architecture and governance; establishment of a brand management system for M&A activities• Implementing the orchestrated, group-wide marketing strategy and communication activities• Definition and controlling of global media activities (paid media, social/digital media, internal communication and press)• Prioritizing the role of partnerships / sponsoring for significantly increasing brand awareness in key markets• Global agency management, through selection and bundling of preferred partners

Munich, De

• Transformed the BMW sports marketing strategy after exiting from Formula 1, creating the areas for BMW EfficientDynamics, BMW xDrive and BMW Motorsport with the goal of a holistic brand experience• Introduced BMW Running Sport to position BMW i and develop new target groups; negotiated and won title sponsorship for the BMW Berlin Marathon; integrated local dealer, sales and cooperation activities• Developed BMW Winter Sport with xDrive (biathlon/cross-country skiing/bob sport and "best of the alps") to strengthen position against AUDI quattroBMW Golfsport, BMW Yachtsport, BMW Motorsport, BMW Running (BMW Berlin Marathon, BMW Frankfurt Marathon, BMW City Runs with SportScheck), BMW Wintersport "Best of the Alps", BMW Biathlon, BMW Cross Country, BMW Bobsleigh, BMW Cooperation Management

Munich, De

• Established event & exhibition platforms in Munich and Berlin as new brand & sales contact points• Designed and executed new cooperation formats in the fields of art, culture, fashion and technology to grow sales by reaching new target groups, e.g. Staatsoper Unter den Linden, Berlin Fashion Week• Introduced the BMW brand ambassador program (multiplier approach)

Munich, De

• Steered marketing, communication, launch and press management in Sales Region Europe• Set up an internal, EU-wide communication portal for brand management and monitoring of all marketing activities of the subsidiaries• Developed holistic PR and marketing concepts for vehicles, ensuring a consistent market launch

Munich, De

• Developed and implemented advertising concepts (print, TV, online, special events)• Enhanced market launch of the BMW 5 Series with special TV format (Sat.1 and Pro7) followed by an integrated dealer event at a Munich museum (Pinakothek der Moderne)• Created holistic marketing concept for the introduction of the BMW Z4

Munich, De

• Established a new, target-group-oriented communication approach to enable efficient marketing planning in consideration of the sinus & sigma milieus• Developed a standardized marketing and communication approach for market launch of vehicles, taking target-group specifics into account• Standardized internal communication concepts for agencies and partners, incl. closed advertising impact control (Brand Monitor)

Postgraduate Course, Communication And Advertising Psychology

Diploma In Business Administration / Diplom-Betriebswirt (Fh), Economics And Business