Thomas Michael Koller

Thomas Michael Koller Email and Phone Number

Director Global Marketing and Product Management @ Komet Dental
Spardorf, BY, DE
Thomas Michael Koller's Location
Spardorf, Bavaria, Germany, Germany
Thomas Michael Koller's Contact Details

Thomas Michael Koller work email

Thomas Michael Koller personal email

n/a
About Thomas Michael Koller

With over 20 years of senior management experience, I am a marketing, communication, and branding expert who has successfully led international brand and communication strategies for leading global corporations in the high-tech, energy, healthcare, and automotive industries. I have a proven track record of increasing brand value, awareness, and differentiation in B2B and B2C markets, as well as creating and executing strategic concepts in alignment with the executive board and relevant stakeholders.Currently, I am the head of communications, marketing, and branding at B&R Industrial Automation, a subsidiary of ABB and a world leader in robotics, automation, and software solutions. I am responsible for the development and implementation of a comprehensive and consistent brand identity and design system across all touchpoints and channels. I also oversee the orchestration of global marketing activities to enhance the effectiveness and efficiency of the brand and communication efforts. My goal is to position B&R as a synonym for innovation, partnership, and customer closeness in the machine automation industry.

Thomas Michael Koller's Current Company Details
Komet Dental

Komet Dental

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Director Global Marketing and Product Management
Spardorf, BY, DE
Website:
kometdental.com
Employees:
11
Thomas Michael Koller Work Experience Details
  • Komet Dental
    Director Global Marketing And Product Management
    Komet Dental
    Spardorf, By, De
  • B&R Industrial Automation
    Head Of Communications, Marketing And Brand Management
    B&R Industrial Automation
    Spardorf, By, De
  • B&R Industrial Automation
    Head Of Communications, Marketing And Branding
    B&R Industrial Automation Apr 2024 - Present
    Austria, Eggelsberg, At
    Constant innovation and strong partnership are two areas that have characterized B&R for over 40 years now. Together with ABB, we are the only company in the world to offer a complete portfolio of robotics, automation and software. Closeness to our customers has always been our greatest strength. As part of the ABB family, we continue to be guided by the same values: Creating more productive and sustainable manufacturing solutions together with our customers. We share our automation expertise through training and during collaboration.
  • Vde Association For Electrical, Electronic & Information Technologies
    Head Of Brand Management, Marketing And Communication
    Vde Association For Electrical, Electronic & Information Technologies Dec 2019 - Mar 2024
    Offenbach Am Main, Hessen, De
    VDE, one of the largest technology associations in Europe, has stood for knowledge, progress, and safety for more than 130 years. Its main topics range from energy transition, Industry 4.0, digital technologies, future mobility, and smart living to digital security. VDE is the only organization in the world that combines science, standardization, testing and certification, and application consulting under one roof. The VDE is passionately committed to promoting science and young talent, as well as consumer protection. The VDE mark, known to around 70 percent of Germans, is synonymous with the highest safety standards. 2,000 employees, more than 100,000 volunteer experts, and almost 1,500 companies are shaping a future worth living in the VDE network: networked, digital, and e-electric. We are shaping the e-dialistic future.
  • Siemens Healthineers
    Senior Vice President Corporate Communications | Branding
    Siemens Healthineers Jan 2017 - Dec 2019
    Forchheim, De
    • Strategic realignment of brand management and consolidated brand and marketing capacities in preparation for the initial public offering (IPO)• Development and implementation of a holistic, integrated and market-differentiated corporate identity and a brand design system• Strategic and operative consulting with a focus on operative marketing, communication and brand management• Orchestrate global marketing activities to increase effectiveness while reducing costs• Consistency of brand understanding and strong brand development through the establishment of a brand academy• Sustainable increase of brand value by more than 40%.
  • Siemens
    Vice President Market Communications | Branding
    Siemens Jun 2012 - Dec 2016
    Munich, De
    • Development and implementation of a global (multi-)brand strategy, architecture and governance; establishment of a brand management system for M&A activities• Implementing the orchestrated, group-wide marketing strategy and communication activities• Definition and controlling of global media activities (paid media, social/digital media, internal communication and press)• Prioritizing the role of partnerships / sponsoring for significantly increasing brand awareness in key markets• Global agency management, through selection and bundling of preferred partners
  • Bmw Group
    Head Of Bmw Sports Marketing
    Bmw Group 2010 - May 2012
    Munich, De
    • Transformed the BMW sports marketing strategy after exiting from Formula 1, creating the areas for BMW EfficientDynamics, BMW xDrive and BMW Motorsport with the goal of a holistic brand experience• Introduced BMW Running Sport to position BMW i and develop new target groups; negotiated and won title sponsorship for the BMW Berlin Marathon; integrated local dealer, sales and cooperation activities• Developed BMW Winter Sport with xDrive (biathlon/cross-country skiing/bob sport and "best of the alps") to strengthen position against AUDI quattroBMW Golfsport, BMW Yachtsport, BMW Motorsport, BMW Running (BMW Berlin Marathon, BMW Frankfurt Marathon, BMW City Runs with SportScheck), BMW Wintersport "Best of the Alps", BMW Biathlon, BMW Cross Country, BMW Bobsleigh, BMW Cooperation Management
  • Bmw Group
    Head Of Cooperation And Bmw Brand Experience Centers
    Bmw Group 2007 - 2010
    Munich, De
    • Established event & exhibition platforms in Munich and Berlin as new brand & sales contact points• Designed and executed new cooperation formats in the fields of art, culture, fashion and technology to grow sales by reaching new target groups, e.g. Staatsoper Unter den Linden, Berlin Fashion Week• Introduced the BMW brand ambassador program (multiplier approach)
  • Bmw Group
    Manager Brand Communication & Pr
    Bmw Group 2004 - 2007
    Munich, De
    • Steered marketing, communication, launch and press management in Sales Region Europe• Set up an internal, EU-wide communication portal for brand management and monitoring of all marketing activities of the subsidiaries• Developed holistic PR and marketing concepts for vehicles, ensuring a consistent market launch
  • Bmw Group
    Communications Manager Advertising And Brand Media
    Bmw Group 2002 - 2004
    Munich, De
    • Developed and implemented advertising concepts (print, TV, online, special events)• Enhanced market launch of the BMW 5 Series with special TV format (Sat.1 and Pro7) followed by an integrated dealer event at a Munich museum (Pinakothek der Moderne)• Created holistic marketing concept for the introduction of the BMW Z4
  • Bmw Group
    Communication Strategy And Advertising Expert
    Bmw Group Apr 2001 - 2002
    Munich, De
    • Established a new, target-group-oriented communication approach to enable efficient marketing planning in consideration of the sinus & sigma milieus• Developed a standardized marketing and communication approach for market launch of vehicles, taking target-group specifics into account• Standardized internal communication concepts for agencies and partners, incl. closed advertising impact control (Brand Monitor)

Thomas Michael Koller Skills

Marketingkommunikation Integriertes Marketing Marketingstrategie Marketing Werbung Public Relations Digitales Marketing Strategisches Management Marketing Communications Integrated Marketing Marketingmanagement Marketing Strategy Strategische Kommunikation Unternehmenskommunikation Interne Kommunikation Produktmarketing Marktforschung Advertising Digital Marketing Strategy Corporate Communications Marketing Management Internal Communications Product Marketing Strategic Communications Market Research Management Corporate Branding Business Development Projektmanagement Unternehmensstrategie Marketing Management Branding Brand Management Markenmanagement Brand Development Brand Architecture Strategic Planning Consulting Business To Business Change Management Leadership Mentoring Public Speaking Global Cross Functional Team Leadership People Management B2c Marketing

Thomas Michael Koller Education Details

  • Fau Erlangen-Nürnberg
    Fau Erlangen-Nürnberg
    Communication And Advertising Psychology
  • Technische Hochschule Nürnberg Georg Simon Ohm
    Technische Hochschule Nürnberg Georg Simon Ohm
    Economics And Business

Frequently Asked Questions about Thomas Michael Koller

What company does Thomas Michael Koller work for?

Thomas Michael Koller works for Komet Dental

What is Thomas Michael Koller's role at the current company?

Thomas Michael Koller's current role is Director Global Marketing and Product Management.

What is Thomas Michael Koller's email address?

Thomas Michael Koller's email address is thomas-michael.koller@bmw.de

What schools did Thomas Michael Koller attend?

Thomas Michael Koller attended Fau Erlangen-Nürnberg, Technische Hochschule Nürnberg Georg Simon Ohm.

What are some of Thomas Michael Koller's interests?

Thomas Michael Koller has interest in Kommunikationosstrategien, Marktanalysen.

What skills is Thomas Michael Koller known for?

Thomas Michael Koller has skills like Marketingkommunikation, Integriertes Marketing, Marketingstrategie, Marketing, Werbung, Public Relations, Digitales Marketing, Strategisches Management, Marketing Communications, Integrated Marketing, Marketingmanagement, Marketing Strategy.

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