In my role as Marketing Delivery Manager, I oversee all activity across our social media, email, SMS, and paid search marketing channels. I leverage Agile Methodology and deep marketing expertise to develop effective strategies and processes. Key achievements include delivering a highly successful 2024 tax appeal campaign, resulting in over 650% ROAS across paid search and social media. My responsibilities include applying channel-specific insights and strategic thinking to drive positive outcomes for our fundraising programs, with a focus on aligning content development with our organisational goals. Through empathetic leadership, I guide our team in creating impactful campaigns that encourage early help-seeking for mental health support.

In my previous role, I was responsible for developing the organisation's always-on approach to search and social media activities.I led the transition of our paid social management from being agency-led to being 100% operated in-house, which ultimately led to increased cost-efficiency and productivity. I supported the growth and coaching of our in-house social media team to accommodate this change.While our media agency continued to deliver day-to-day management of our paid search activity, I collaborated with them regularly in leading the strategy behind our ‘evergreen’ ad account: delivering personalised advertising to community members searching with anxiety, depression, or suicide-related search queries.

In my previous role, I was responsible for Beyond Blue’s always-on content marketing strategy - deciding when and on what digital platform any given piece of content was promoted via paid media.I also managed above-the-line campaigns. A key highlight of this involved my work in the major promotion of resources aimed at supporting workplaces to become more mentally healthy.On a daily basis, I assisted my team and the wider organisation through my expertise in paid search and paid social advertising.

Responsible for the strategic planning, implementation, daily optimisation and reporting of Paid Search and Paid Social campaigns for a number of clients across a variety of publishers (including Facebook, YouTube, Twitter, Google and Bing). As a progression from my previous role, this position sees me frequently communicating with and presenting to client and publisher contacts, as well as undertaking responsibilities in securing new business for the MediaCom Melbourne office.Clients:- Beyond Blue- DrinkWise- KAO Brands (John Frieda and Biore)- Specsavers- Shell/Viva Energy

Assisted in the implementation, daily optimisation and reporting of Paid Search and Paid Social campaigns for a number of clients across a variety of publishers (including Facebook, YouTube, Twitter, Google and Bing).Clients:- Beyond Blue- DrinkWise- Shell/Viva Energy- Specsavers- Slater and Gordon