Responsible for the creation and development of the overall acquisition/promotional strategy for AT&T across all products including Wireless, TV, BB and Integrated households  Manage annual National Marketing promotional budget of ~$1.5B  Manage partnership with Apple, Samsung, and other OEM’s which drives over $300M in annual OEM funding  Lead business cases creation/analysis for all AT&T promotions which drive over 3M WLS lines & 360k TV accts

Responsible for the creation and development of the overall pricing strategy for AT&T Mobility with the goal to drive revenue, maximize flow share/market share and reduce churn.  Created business case & led pricing analysis for Unlimited Data for customers who have Wireless & TV  Unlimited Data finished $106M above business case, with over 7M subs on the plan  Created business case & led pricing analysis for new Unlimited Calling to Mexico Offer for Postpaid & GoPhone.  Led analysis and strategic business response to 30+ competitive pricing moves including: TMO Unlimited Data, VZ $80/10GB & $100/15GB rate plan, and Sprint ETF Buyout

Responsible for reducing device subsidy and driving savings within the business through the management and execution of the AT&T Next and Upgrade program.  Delivered $3.5B+ in subsidy savings in 2014 by driving over 15.5M Next sales  Created and launched Next 24; a new Next price point to attract customers that wanted a lower monthly.  Led Android pricing changes which drove over $29M in additional margin in 2014 by bringing Android subsidy in line with Apple margin.

Responsible for the development and implementations of sales compensation, reporting, staffing/scheduling and the On-boarding of new employees across the North Central Region.

Director of Sales for six diverse U-verse markets across two states. Led overall sales strategy while exceeding targets for sales execution, operational metrics, and customer experience.

Working on issues of a diverse scope across all sales channels, analyzing current and/or future situations with multiple factors, including current business trends while coordinating efforts to ensure program implementation  Development of product, sales, & operational reporting in support of the Regional President and 4 VPGM’s.  Help drive strategic perspective on the trends and analysis developed, that guides & aligns the leadership team. Receives assignments in the form of objectives & determines how to use resources to meet schedules and goals. Recommends changes to policies, establishes procedures and communicates to the field.  Manages coordination of the activities of a section or department with responsibility for results, including costs, methods and staffing.

Comprehensive responsibilities for the strategic planning & development of the 15 Midwest U-verse markets, along with the creation & implementation of budgetary, sales and operational tools.  Myriad of analytical responsibilities for retail, d2d and event sales strategy, tracking and development  Creation & Implementation of numerous sales reports & tracking tools for the MW VPGM team  Strategic planning & development of Columbus & Dayton U-Verse launch  Ohio Local Market Execution lead, a cross-functional role at the state level with the responsibility of communicating program updates and identifying/solving issues related to the acquisition, provisioning and maintenance of U-verse.  Improved Retail wireline sale strategy with creation of 360° survey (103% sales inc within 3 months of inception)

Development of marketing/advertising strategies for variety of different clientele, coordination and development of marketing growth projects, and a broad range of additional marketing responsibilities.

Reporting to the General Foreman, have comprehensive responsibility for the supervision of 10 – 15 union line personnel, engaged in the manufacture and assembly of automotive parts for this former GM plant that is presently in the process of being shut down.