Collaboratively built the foundation for reporting, and marketing strategy implementation, ensuring alignment with market needs and client goals.Developed and implemented comprehensive marketing strategies, demonstrably growing client reach and sales pipelines.Streamlined reporting processes, reducing completion time and delivering high-value insights to clients.Built, led, and mentored a high-performing team of digital strategists and advertising specialists, fostering a collaborative work environment.Oversaw the development and execution of integrated digital marketing campaigns (SEO, SEM, content marketing, social media, email marketing).Oversaw the optimization of client websites and landing pages for optimal user experience and conversion.Conducted in-depth market research and competitor analysis to identify digital opportunities and inform client roadmaps.Championed emerging digital trends and technologies, integrating them into client campaigns and internal processes.Established data visualization protocols to analyze campaign performance and translate insights into actionable recommendations.Collaborated on building internal infrastructure for company and client management, sales enablement, and services libraries.Partnered with cross-functional teams (dev, content, creative, media, account management) to ensure seamless integration of digital strategies.Managed budgets and resources effectively to deliver exceptional results within timelines and scopes.

I oversee and design strategies for each supported department in alignment with client needs and the other subscriptions each client may have based on client need, industry trends, and customer personas and routinely collaborate with other Directors of Operations and intel teams to ensure subscriptions enable and work well with each other. Additionally, I coordinate and report on results and KPI’s at the end of each month.I enable the client's customer success manager with the information they need to enable and support their portfolio of clients.I partner closely with the Director of Client Engagement, Director of Media Marketing, and the Director of Technical Marketing to ensure that client deliverables are met according to the appropriate timeline and KPI’s.

Help clients allocate digital marketing budgets and develop digital marketing plans across all online channels, including digital media, email, website, mobile, and social mediaEvaluate and analyze program results and present recommendations for changes in strategyLeverage metrics and research where appropriate to define and track performance against goals mapped to client objectives and targets, adjusting as new data comes inMaintain a broad understanding of the client’s financial, strategic and marketing imperatives, product and service road-map, and competitive dynamics in the marketplaceSurface new online marketing ideas and tactics to drive growth and collaborate with internal and client teams to test value and ability to executeDay-to-day management and oversight of client engagements, including status report generation, recurring meetings/calls, communications with account stakeholders, communications with internal stakeholders, strategy sessions, and quarterly account/benchmark reviewsDeliver campaign results analysis, optimization and strategic recommendations, best practices recommendations, client meetings and presentations, requirements documenting, training, and other tasks as they arise

In-HouseI manage a portfolio of 27 clients with a total value of more than $1.3 million. Working alongside the company Vice President, I serve as the first point of contact with new inbound leads to initiate buying discussion and conduct initial setup and contract discussion. Each project is managed both remotely and onsite. I work closely with marketing and design teams to create new messages and strategy for generating new business acquisition. I oversee the design, production and distribution of materials for clients as well as monitor contract budgets and timelines. I have hired and trained two employees to continue to build our teams. Along with one of my hires, I have implemented new SOP to create more streamlined and efficient data management practices. Client-FacingAlthough relatively new to the company, I have been entrusted with consulting C-suite executives and ownership group clients to build and nurture relationships. My role as a consultant is to help clients limit contingent liabilities where possible and develop strategies to address current the business landscape and achieve internal and corporate goals. I am responsible for training management and staff on best practices, program initiatives and refining processes to successfully generate new business and retain current customers. Strategies include increasing customer retention, penetration and repeat referral business. I develop, launch and oversee both digital and print marketing campaigns as well as internal marketing plans. I also create and analyze customized reports to ensure that clients are on track to exceed stated goals. I am tasked with identifying areas of opportunity for processes improvement and training. I also work with our merchant department to establish and maintain partnerships between clients and local business.

Duties include but are not limited to overseeing the workflow of the business to ensure productive and efficient operation and customer satisfaction, reviewing P&L statements and AOP to ensure that sales strategies are aligned to hit monthly and annual goals, managing inventory, managing national and government accounts, managing accounts receivables, managing cash receipts, ensuring that all billing is up to date and filed.

Started with Firestone Complete Auto Care in Winchester in July of 2013 as a Sales Associate. After six months, was promoted to Manager of Tire Sales. Shortly thereafter, promoted to Service Manager at Firestone Complete Auto Care in Sterling. Duties include but are not limited to overseeing technicians and sales staff to ensure smooth, safe and productive workflow in the shop by managing back-shop payroll, ensuring that vehicle and customer service standards are met, ensuring that the shop is OSHA and EPA compliant, resolving staff and customer conflicts, training new employees, managing inventory, ordering parts and supplies, writing estimates for vehicle services and repairs, selling appropriate work, and completing administrative paperwork. Oversaw a staff of 7 technicians and two sales associates. During time managing the shop, made consistent improvements to both customer count and service gross profit.

Duties included opening and closing, conducting wine tastings for groups of up to 25 people, selling VIP Club memberships, scheduling groups and VIP birthdays, preparing and receiving purchase orders for the tasting room, making regular bank runs, reconciling the POS transactions at the end of each day, inventory, taking orders for wine purchases and safeguarding that those purchases were shipped out properly. Supervised the part-time tasters and ensured that the daily tasting room operations were complete and that the tasting room was left clean and ready for business the next day.Worked in close contact with the Chrysalis Winemaker, Jason Burrus, and acquired substantial knowledge of winemaking techniques and chemistry

Regular duties included cleaning and maintaining campgrounds and beach, building new decks for the ranger station, installing Rom-Tech Portable facilities, installing underground septic systems at the new ranger station, and building and repaired boardwalks and signs. Operated heavy equipment including bobcats, forklifts, dump trucks, and front-end loaders. Installed both sand and split-rail fences. Operated a pump truck in backcountry facilities and loaded and hauled materials using trailers. Installed new handicap-accessible aluminum handrails and banisters on trails. Assisted in vehicle and equipment maintenance and repair and received training in CPR and first aid. This was a highly visible position. Daily interaction with the public was necessary. In addition to ensuring public safety while carrying out daily operations, answered questions from the public regarding wildlife and the unique geological features of the island.

Duties included working with a partner on the Current River to clean the river of debris. Used jet boats, nets, can catchers, ropes and chain-saws. Acquired boating skills including river navigation. Mowing large areas by using push and zero-turn deck mowers, weed whacking, trimming trees using limb cutters and chainsaws, and building, staining and sanding picnic tables. Other duties included general janitorial work such as cleaning restrooms and bathhouses using mops, brooms and cleaning chemicals. Assisted in minor electrical installation, including the installation of conduit and the running of wires for electrical outlets, lighting and fans. Was trained on how to interact with the visitors to the park. Completed training on workplace safety procedures as well as proper chemical and bio-hazard material handling procedures, and fire safety.

Specialized in the building and maintenance of both in-ground and above ground pools and spas. Poured and finished concrete patios and built fences. Laid out ground drainage, and ran underground wires and pipes to heaters and pumps.Learned cement-working skills such as forming and grading the pad to be poured. Gained experience in finishing concrete using hand trowels, knee boards and brooms.Performed simple grounding and wiring, required to install pumps, heaters, lights and chemical monitoring systems. Acquired knowledge of chemical adhesives and bonding agents to install these heating units and pump systems. Other basic construction knowledge including the use of heavy power tools such as jack hammers, concrete saws, pressure washers, and sanding equipment was also necessary. Required to strip, prepare, and paint pools. Became proficient in the use of chemical solvents and stripping agents and proper handling procedures for toxic chemicals.Operated company vehicles including a two-ton dump truck. While operating the truck, was responsible for all of its cargo. Learned proper loading and securing techniques for travel. Customer service was a major component of my position. Carried out jobs as a member of a service team installing new fixtures such as pumps, heaters, control panels, and filters. Performed maintenance and repaired equipment. As part of the service team, Had a high degree of interaction with customers. Established customer relationships and provided information about proper operation and maintenance of equipment. Answered customer questions and gave options and information for future services.