Developed and established distribution of category leading Better For You oral healthcare & candy products, Britenz and Zolli Candy

Developed new products and established distribution in major retailers across the USA, including CVS, Walmart, Shoppers Drug, Best Buy, Bed Bath & Beyond. Medical devices including blood pressure, orthopedic braces / supports, dietary supplements.

Developed & distributed largest store brand Ready To Drink coffee program in USA, ranked #4 in IRI. Developed & launched dietary supplements lines in FDM retail.

Conceptualized, developed and launched Life2Go branded products, including all sales and marketing activities. In less than 4 months, secured direct store distribution through Cadbury Schweppes, 7UP Bottling Group (west coast) and through national retailers Costco, Walgreen’s, 7Eleven and Meijer regionally and LifeTime Fitness Nationally. Utilizing experiential sampling, efficiently built consumer customer base at targeted retailers, exceeding retailer and distributor consumer sales goals.

Developed and successfully launched national consumer brands, Chaser and 5 Hour Energy. Conceptualized and executed sales and marketing strategies to create and build brands in new category. Utilized direct response and mass consumer advertising via radio, TV and print to support brand launch. Transitioned direct response to branded healthcare product retail support advertising. Secured national distribution in major food, drug, mass, health and convenience retailers (including industry leaders Wal-Mart, Kmart, Meijer, Walgreens, Rite Aid, CVS, Kroger, Albertsons, Safeway, GNC, Vitamin Shoppe, 7 Eleven, CircleK and Flying J). Recruited and developed core management team, including sales, marketing, accounting, systems, logistics and administration. Secured intellectual property estate, including 3 patents and 6 trademarks (domestic and international).

Negotiated sale of multimillion dollar software developer and reseller to Fortune 200 company (p/e 22x prior yr EBITDA). Completed transaction within 38 days from initial meeting, including due diligence and legal agreement. Grew educational software distribution business 1250.0% in 24 months through 14 acquisitions, in-house product development and organic expansion.Financial management of software developer and distributor during 20%+ annual growth. Secured $1.5 million financing in 30 days for R&D of educational internet solutions. Improved cash flow 16%+ during significant R&D expenditures, through improved cash and treasury management, including 12 day reduction in AR aging and vendor coop advertising revenue.

Consulted to several successful multimillion dollar mergers/acquisitions and one initial public offering on the NASDAQ. Managed tax planning and compliance reporting for six multi-national corporations, varying from $5 million to $120 million in assets.