Brands + Category Manager
Current•Manages the private brands national product assortment for Center Store Dairy/Frozen/Grocery across four regions and 20 distribution centers. This includes partnering with the brand managers to set up new items, developing a pricing strategy nationally or regionally, and building a promotional plan to help each item succeed. • Develops a promotional plan to optimize sales while staying within budget. This includes analyzing our product assortment, evaluating previous spends and making adjustments to increase the sales lift per promotion, leveraging multiple promotional opportunities that best suits the product (IE: national selling shows, front page ads, coupon books, store specific anniversary sales, etc.). These efforts generate over 235 million dollars in sales and a 1.2% increase in market penetration. • Maintain a perceived value against the national brand equivalent items. This is accomplished via Nielsen, internal resources, competitive shopping, and by partnering with cross-functional team members. • Manages cost-increases from suppliers to ensure we are making a profit across the private brands line. • Collaborating with cross-functional team members to ensure items are in stock, our promotions are accurate, and are marketing tactics are relevant.
