Chief Executive Officer
CurrentExpandNow is the infrastructure platform and Merchant-of-Record (MoR) services provider to enable the Direct-to-Consumer (D2C) shift for every merchant and brand globally. We see ourselves as a CommerceTech company. ExpandNow unlocks international markets, increasing brands’ revenue and profitability. A simple, cost-effective and innovative solution for cross-border, glocalized eCommerce drives excellent customer experience and brand loyalty.Our Merchant of Records (MoR) Business Platform powers our offering as a white-label or co-branded local reseller for brands, helping the Brands to create a global eCommerce business at scale, without having to build their own global sales, services and compliance infrastructure. As MoR, Expandnow is taking on transaction liabilities, such as collecting sales tax, ensuring financial compliance, refunds and chargebacks.Our ambition is to create a borderless e-commerce world, connecting retailers and brands all over the world in their international expansion, to their international customers by managing the complexities and risks of selling abroad, ensuring a best-in-class local shopping experience on a global scale. We call this our Glocalized e-commerce model. Watch this space for our go-live date in Q1 2024