Specializing in paid media campaign management at Hello Performance GmbH, my role involves meticulous analysis, strategic planning, and effective tracking across diverse industries and client scales, ensuring optimized outcome.• Developing and implementing paid media strategies and campaigns• Managing and optimizing budgets across various advertising channels (e.g., Google Ads, Facebook Ads, LinkedIn Ads)• Conducting keyword research • Continuously analyzing and evaluating campaign performance and ROI• Implementing A/B tests to optimize ads and landing pages• Monitoring and reporting performance using relevant KPIs• Collaborating with other teams such as content marketing and SEO to integrate paid media activities• Providing client-specific consultation and support to maximize advertising success

Focused on Email Marketing, SEO, Paid Media, and Shopify store planning and execution. Provided client consultation and fostered strong relationships, gaining insights into marketing strategies and business models.

I conducted UX/UI testing, collaborating in SCRUM teams to enhance design and functionality, focusing on CRO. I developed a user-centric perspective, problem-solving skills, and excelled in large team environments.