Summary: Leading the Marketing and Digital teams on best in class social, CRM, D2C and paid strategies to grow and amplify artist narratives and drive commercial success. Spearheading the release strategy for Tom Grennan’s latest album ‘What Ifs & Maybes’, delivering a #1 album and the first Top 20 single of the campaign with ‘How Does it Feel’• Managing the paid media and influencer budgets and strategy across the roster. Working closely with marketing managers and inhouse buyers to create a culture of accountability and attribution • Maintaining and building relationships with key partners including but not limited to Meta, Twitter, Snapchat, YouTube, TikTok and Twitch. Including regular calls and face time with partners, driving partner activations, innovation and general on platform support and development• Overseeing the direct to fan strategy across the roster, working closely with the central CRM team to maximise the usage of 1st party data and spearhead new toolkits• Overseeing the research and communication of emerging trends, platforms and marketplace opportunities, upskilling the wider marketing team and label, serving as a thought leader within the wider Insanity business

Summary: Leading the Audience and Engagement team including the management of five freelance creators. Working collaboratively with the wider label teams to pioneer successful and innovative multi-channel marketing campaigns for artists including Coldplay, Sam Ryder and Gorillaz• Driving digital innovation within the label, fostering opportunities and relationships with non-traditional partners. Activations include partnering with Google to deliver Gorillaz’ Times Square & Piccadilly Circus AR experience and working with Roblox to execute Pink Pantheress’ bespoke BRITs experience • Working with non-UK territories to ensure all campaigns are globally relevant, establishing toolkits and strategy guides to empower local teams to adapt domestic campaigns to the nuances of their market. This collaborative ethic was pivotal to the unpresented breakout success of Sam Ryder’s 2022 Eurovision campaign and resulting hit single ‘Space Man’• Devising innovative and creative content activations and initiatives that communicate the identity of Parlophone artists and the label as a whole. Leading on the growth and development of the label’s owned & operated channel network to create new opportunities and content strands for focus tracks • Driving D2C and eCommerce opportunities including the ideation of the innovative Fan Pass mechanic which was instrumental in the success of The Snuts’ debut #1 album W.L.. Utilising data and market trends to maximise chart and commercial impact on marquee releases• Acting Senior Marketing Manager for The Snuts’ (Burn The Empire) Top 3 album campaign. Leading on all campaign facets from product ideation, budget management and timelines to creative direction, video commissioning and social strategy

Summary: Translating complex sets of data into meaningful, actionable insight across the entire Parlophone roster. Isolating opportunities through organic activations and paid media to create compelling data stories for media partners around campaign milestones • Devising an executing holistic organic and paid marketing strategy across the roster, guiding campaigns through key DSP and Media milesestones. • Working with Media Buyers to plan all aspects of advertising campaigns including asset commissioning, budget allocation, performance monitoring, conversion, campaign optimisation and A/B testing• Meticulously analysing overall paid and organic campaign performance across key barometers. Engineering new and meaningful benchmarks to inform marketing strategy and assists in succsesful DSP and Radio pitching• Working closely with internal D2C teams to ensure optimum product configurations and resulting ROI

Summary: Devising and implementing multi-faceted and innovative digital marketing campaigns across key Parlophone acts including Paul Weller, Stereophonics, Tinie Tempah, Blur, David Guetta, Bebe Rexha, Two Door Cinema Club, KANO, Rat Boy and Disciples. Responsibilities include:• Working closely with the wider team to deliver cohesive and strategic digital campaign timelines around releases. Commissioning and informing the roll out of a broad range of visual content across multiple platforms• Fostering relationships with key partners as well as non-traditional outlets to leverage support, identify new platforms and discover new opportunities and technologies for artists• Liaising with third party developers to devise and implement new and innovative digital mechanics to drive fan engagement and encourage new audiences • Devising fan acquisition strategies across all social media properties and mailing lists both organically and through paid media • Working closely with the D2C team to track traffic across webstores and create custom audiences to maximise re-marketing opportunities and inform social / CRM messaging

Summary: Managing a diverse and comprehensive range of digital marketing campaigns for artists including Kylie Minogue, Gabrielle Aplin, The Wombats and Richard Hawley

Summary: Supporting the wider frontline team on all aspects of digital marketing campaigns whilst devising and implementing digital strategies for key development acts including Lewis Watson and Bear Hands

Summary: Working closely with the wider team to deliver bespoke digital campaigns across the EMI Classics roster. Developing relationships with key partners to advance classical artists within the digital space

• Generating and analysing sales reports for visiting companies• Maintaining customer and corporate databases• Maintaining and updating sales databases, ensuring that data is consistent across all points of sale • Maintaining and updating online content through CMS (HTML and Design experience)• Maintaining and updating Social Media Outlets• Liaising with corporate clients regarding event specifications• Managing spaces within the venue using Artifax• General administrative support for internal companies using MS Office

• A range of high-profile recordings including ‘Only Men Aloud’ (debut album) which sold more than 250,000 units• Working alongside Decca to effectively promote albums on regional radio tours• Liaising with Decca regarding website requirements / updates• Meeting and greeting sponsors and promoters • Updating social media outlets