Thomas Orozco Email & Phone Number

Arlington, Va

Responsible for strategic planning, creative development, event/experiential marketing and promotions.

Houston, Texas Area

Develop and implement the annual marketing plan and budget for PlazAmericas Mall based upon the mall strategic goals that resulted in consistent customer base increase. Directed development of interactive, media, creative, sales promotions, grand openings, on-site activation, community outreach programs and public relations strategies. Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions and visual merchandising, especially with tenants identified as “key Hispanic retailers”.Directed creative development and production of all advertising and collateral material.Manage marketing programs from start to finish include coordinating activities across multiple functional groups. Supervise, train, and motivate marketing team to assure high level of performance.

Long Beach, Ca

Facilitate the execution of innovative, short and long term tactical and strategic plans/programs targeting U.S. Hispanics.Development of consumer brand marketing and promotional campaigns.Concept development of intergrated marketing programs targeted to increase sales, market share and brand awareness.Develop national and local promotions, product tie-ins, sponsorships and POS support materials. Manage communication to field and retailer on brand programming and success.

Irvine, Ca

Responsible for strategic planning, creative development, experiential/event marketing and promotions. Developed and executed multicultural advertising and integrated marketing campaigns.Assisted Account Director on multicultural marketing plan development and execution for Tier II and Tier III efforts.Worked with media planner and buyer to develop added value merchandising. Direct AE, AC and traffic.Developed regional creative briefs and communicates the strategic objectives to other agency departments.Review scripts, layouts and creative concepts to confirm whether they meet strategic goals.Recommend and manage marketing promotional support materials: direct mail, POS, in-language collateral and product information.Supervised all account projects, as well as guide and review all strategic decisions and documents formulated by various agency resources.Evaluated the effectiveness of marketing programs by tracking, analyzing and interpreting sales results that lead to ROI improvement.

Denver, Co

Responsible for the overall management and profitability of Coors Brewing Company Hispanic account, which included the direction and supervision of sixty-five key Hispanic retail accounts.Merchandising and relationship development with the brewery, local distributor and retail outlets to insure full brand specific compliance to on-premise, off-premise and event marketing efforts.Responsible for management the field sales organization and for providing direction on specific projects. Worked with Distributor, Brand Manager, Sales Force, Broker Personnel to influence key buyers and managers of food service accounts, grocery, liquor, and other retail stores. Planned and implemented Hispanic grassroots marketing campaigns, which included coordination of special events, on-premise and off-premise programs.