Thomas Parker Email and Phone Number

Brand Director responsible for regional brand strategy and tactical execution.

Business Intelligence Lead for the Epilepsy and Neuroscience Business Unit in the Europe and International Region.Responsible for leading market research, forecasting and analytics projects for commercialised products in the region.

Leadership role in the International NASH Leadership Team, reporting to Vice President, NASH Launch, International. Responsible for developing and delivering the NASH Business Insights plan for the International region. Working collaboratively with a broad cross-functional team and counterparts in the Global and Affiliate Country teams. Examples of responsibilities include:• Provide recommendations to NASH leadership & General Managers on launch strategy including strategic input into… Show more Leadership role in the International NASH Leadership Team, reporting to Vice President, NASH Launch, International. Responsible for developing and delivering the NASH Business Insights plan for the International region. Working collaboratively with a broad cross-functional team and counterparts in the Global and Affiliate Country teams. Examples of responsibilities include:• Provide recommendations to NASH leadership & General Managers on launch strategy including strategic input into the Launch Framework for NASH, based upon insights synthesised from external and internal sources• Plan & deliver projects to support NASH launch preparations such as market assessment, patient journey, customer segmentation and messaging, as part of the Global and Regional Brand Teams. Including cross-functional projects with medical, market access & policy• Oversee the NASH revenue forecast for the International region. Including leading the development, transition and roll-out of a new patient flow model• Synthesise insights from external and internal sources to develop and shape launch strategy and planning. • Enhancing/raising insights capability in regional and affiliate teams, through strategic guidance and support• Defined and monitor pre-launch KPIs for the regional cross-functional launch team• Management of vendor relationships and the overall Market Research process, including the development of a new regional SOP• Indirect/matrix management of central analytics function Show less

Engagement Manager within the UK & Ireland Commercial Services Team, responsible for the management of large-scale client engagements with a variety of top tier pharmaceutical companies. Examples of responsibilities include:- Lead the project management of large multi-country client projects, engaging with a variety of senior client stakeholders at a global, regional and country level.- Management of three direct line reports, providing coaching and mentoring- Responsibility for… Show more Engagement Manager within the UK & Ireland Commercial Services Team, responsible for the management of large-scale client engagements with a variety of top tier pharmaceutical companies. Examples of responsibilities include:- Lead the project management of large multi-country client projects, engaging with a variety of senior client stakeholders at a global, regional and country level.- Management of three direct line reports, providing coaching and mentoring- Responsibility for business development, expected to contribute >$500k of new business annuallyExamples of projects include:- Working with a leading ophthalmology company to identify the most attractive therapeutic indications for investment- Identification of account level performance drivers and potential tactics for an underperforming brand- Assessment of Medical Technology industry readiness for transition to new EU Medical Devices Regulation- Development and implementation of a regional segmentation and targeting approach for the launch of a new gastroenterology brand- Creation of a new primary care segmentation, that leveraged secondary data and machine learning to extrapolate to the prescriber universe Show less

Responsible for the management of international brand performance tracking and KPI development projects. This work has provided insight to drive the launch performance of numerous pharmaceutical brands, across therapy areas.Examples of projects include:• Defining the relevant KPIs, tracking approach and managing delivery for two therapy area franchises in the EU5, requiring close engagement with both European and affiliate teams• Tracking pan-European launch performance across 4… Show more Responsible for the management of international brand performance tracking and KPI development projects. This work has provided insight to drive the launch performance of numerous pharmaceutical brands, across therapy areas.Examples of projects include:• Defining the relevant KPIs, tracking approach and managing delivery for two therapy area franchises in the EU5, requiring close engagement with both European and affiliate teams• Tracking pan-European launch performance across 4 therapy areas to help identify barriers to growth• Assessing the opportunities for growth of a multi-indication brand in a number of strategically important markets, leveraging multiple IMS and secondary data assets• Reviewing the launch performance of a respiratory brand in key launch markets for a global brand lead Show less

Working within the European Commercial Effectiveness area, I was responsible for the design, development and implementation of international brand performance tracking and management projects. Specific focus areas include neurology, urology, infectious disease and autoimmune.

Working on multi-country brand tracking studies, with a focus on the fields of HIV, Hepatitis B and C. This involved the management, analysis and presentation of quarterly syndicated reports from multiple countries consisting of 100+ physicians and >1000 patient records to a wide range of pharmaceutical clients.

Industrial placement year working with the Drug Safety Department, including rotations in Sales and Marketing divisions.