Thomas Parker Email & Phone Number

Orrville, Ohio, Us

Human Quality Pet Food Startup• Developed a robust pipeline of new products consisting of human quality main meal diets and therapeutic treats. Identified sourcing partners, optimized formulations, delivered financial targets, tested and validated launch samples.• Decision made to shut down company following a brief launch window as we did not meet investor objectives.

Basel, Basel-Stadt, Ch

Created Consumer franchise within Sandoz• Developed the internal capability to compete in the OTC market by creating a cross functional core team and a network of external brokers and agency partners.• Launched private label, grew the Swim-EAR brand by 20%, and doubled the Amazon business.• Created the business case which ultimately led to the acquisition of the AmLactin skin care brand, approved by the Novartis Global Executive Board. Led cross functional sales and marketing integration.• Led development for a branded probiotic launch which the Executive Board approved for 2018 launch. Developed a unique and relevant point of difference in a rapidly growing category.

Grew PetArmor brand for small animal health start-up, leading to successful acquisition.• Leveraged consumer insight to extend the PetArmor brand positioning across the broader pet health category. Earned #3 ranking in IRI’s “Most Successful CPG Brands of 2012”. • Developed company’s innovation strategy and subsequent new product pipeline, driving senior management approval and support. Successfully commercialized and launched 21 new pet health products at Walmart, more than doubling gross revenue, from $40MM to >$100MM.• Identified and developed relationships with external supply partners. Aligned strategies and objectives with senior management, drove product and packaging development, and negotiated pricing and contract terms.• Lead all marketing and innovation integration efforts with acquiring company Perrigo.

New Brunswick, Nj, Us

Led global innovation strategy and new product development for the Upper Respiratory Group• Partnered with global franchise teams to develop and align on three innovation platforms: mucus, early cold intervention, and sinus. Led innovation sessions to drive project synergies and achieve global scale.• Led innovation training for teams across several J&J operating companies both domestic and international. Cultivated partnerships post-training to lead teams through consumer validation and concept testing phases.

New Brunswick, Nj, Us

Led development and commercialization plans for new products across Cold/Cough/Sinus categories• Led the upper respiratory innovation efforts to fill the 5-year strategic pipeline for Tylenol Cold and Sudafed. Launched three close-in line extensions and helped reposition the Sudafed brand to better connect with core target. Collectively delivered $30MM annually to incremental net sales.• Led cross functional team through the J&J innovation process to ideate on five strategic initiatives. Resulted in development and testing of over 200 new product concepts and claims which have been used to build the franchise pipelines for both base businesses and new adjacencies.

Orrville, Oh, Us

Built the first innovation team and led new product development for the entire $1.5B pet portfolio.• Received top 10% rating among peer group for three consecutive years, based on performance versus objectives and demonstrated leadership.• Built comprehensive 5-year pipeline across all pet brands. Led insight driven ideation and testing of over 100 product concepts. Launched 3 new products which delivered $35MM incremental net sales. • Launched the first portion control, weight management dog snack in mass. Led commercialization efforts including pricing, packaging, production planning, and financial forecasts. Developed retail execution plan and exceeded distribution target by 20%.• Pioneered the first open source innovation project at Del Monte to globally procure a solution for a safe, digestible rawhide chew which led to 5 qualified proposals. Facilitated introductions to R&D. • Led all Del Monte’s MBA recruiting efforts. Organized campus leads, aligned on strategies, and developed company presentation. Resulted in 7 full time and 8 intern hires for 2008.Brand Manager, Snacks (2005 – 2006)Managed $200M portfolio of pet snack brands: Pup-Peroni, Snausages, Jerky Treats, Canine Carry-Outs• Inherited a portfolio of neglected dog treat brands. Developed and executed marketing plans which reversed the decline and drove 5% dollar share growth Y/Y with a team of three associates.• Repositioned the Snausages brand to more effectively connect with target consumer through packaging redesign, website launch, and portfolio optimization. Developed and launched two new products, a fortune cookie and a breakfast treat. Grew distribution 10%, following ten years of consecutive decline.

Round Rock, Texas, Us

Product Manager, Corporate Business Group (2004 - 2005)Managed technology roadmaps for Dell’s large corporate accounts• Presented industry trends and product roadmaps to Fortune 500 CIOs, IT Directors, and Purchasing Managers.• Developed and implemented a “total cost of ownership” sales tool. Initiative led to 15% revenue increase among existing accounts while aligning to corporate objective to accelerate refresh cycles.Consumer Pricing Manager, Center of Competence (2002 - 2004) Managed pricing strategy to maximize operating income, grow share, and meet financial objectives of $5.5B consumer desktop line.• Developed an excel based monitoring tool to analyze price position versus retail competition. Executed pricing changes weekly to respond to competitive changes, and recommended promotional strategies to brand team.• Created business case for traditional retail strategy. Launched the first line of consumer bundles that were sold outside the Dell.com direct model.• Established pricing strategy for Dell’s entry into the gaming market with the XPS platform. Delivered a 5% margin average margin increase across all of Dell Home Systems catering to high end market.

Mba, Marketing

Ba, Economics