Thomas Pauly Email & Phone Number

The Cloud, Us

Snowflake enables every organization to mobilize their data with Snowflake’s Data Cloud. Customers use the Data Cloud to unite siloed data, discover and securely share data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies. Thousands of customers across many industries, including 590 of the 2022 Forbes Global 2000 (G2K) as of April 30, 2023, use the Snowflake Data Cloud to power their businesses. Learn more: Snowflake.com.

San Francisco, California, Us

Mountain View, California, Us

- Managed website optimization program, creating a high-performing customer acquisition tool: A/B testing landing pages, SEO updates, etc. - Owned content management platform (via PathFactory) and inbound content strategy: Uploaded new eBooks, white papers, case studies, data sheets, etc. into the platform and organized and placed for ABM and other demand generation campaigns. - Owned Qualified Chatbot strategy and implementation: Chatbot experience creation, BDR training and enablement. Improved inbound form fills by 15%. - Worked with PMMs to come up with net new content for inbound to help push leads through the pipeline - content that’s TOFU, MOFU, and BOFU such as thought-leadership, vertical-focused, product-focused, and customer testimonials.

Mountain View, California, Us

- Uploaded new eBooks, white papers, case studies, data sheets, etc. into the platform and organized and placed for ABM and other demand generation campaigns. Avg. of 40 new assets per month.- Owned the end-to-end campaign delivery process - applying a disciplined approach to the development and execution of marketing campaigns. Utilized Salesforce CRM for campaign tracking and reporting. - Created scalable marketing playbooks, using tactics such as content syndication, gifting landing pages, email marketing, nurture, etc. - Email Marketing: Wrote, prepared, and edited copy for outbound emails to prospects, customers, and partners promoting content, news, and more to engage SentinelOne’s audiences, raising their interest in the product and generating qualified demand. - Tracked and reported on campaign and event performance, and used data insights to optimize future efforts- Daily management of social media channels using Sprout Social: LinkedIn, Twitter, Facebook, and Instagram. Helped grow SentinelOne’s social following by over 200% between 2021-2023. - Wrote and prepared copy for organic social media posts across channels, taking into account audience, tone, and messaging per channel and utilizing a variety of content types (polls, webinars, videos, infographics, etc). - Department’s go-to copy editor for all outgoing messaging and emails.

San Mateo, Ca, Us

- Supported and collaborated with demand generation team: Campaign planning, lead nurturing, email campaigns, paid search, audience segmentation. - Managed Snaplogic's webinar program- Project managed and supported all website updates/initiatives: Design, functionality, SEO, net new pages, redesigns.- Managed and collaborated with external Web Development Agency daily. - Oversaw SnapLogic’s blog program, working closely with SMEs and other stakeholders to craft, edit, and publish blog posts. - Daily social media management: ~25 tweets/week, ~5 Facebook/Linkedin posts/week, ~1 blog posts/week.- Drafted landing pages, emails, and other marketing collateral and proof-read all content.

San Mateo, Ca, Us

- Wrote and prepared copy for organic social media posts across company’s social media channels: ~50 tweets/week, ~10 Facebook/Linkedin/G+ posts/week, ~3 blog posts/week- Daily management of 4+ social media platforms: Including Twitter, LinkedIn, Facebook, and Instagram using Hootsuite.- Launched and managed new internal employee social advocacy program through Hootsuite Amplify- Set up and ran paid boosts on up to four organic social posts per month within a specified budget - Curated industry thought-leadership content for various social media channels- Created and executed marketing and PR campaign content for PR and demand-gen teams- Reported on social media and web metrics on a monthly basis, and made recommendations for further reach and optimization- Managed and transferred content and assets to back-end of new CMS using Wordpress for website redesign, launched September 2017

San Francisco, Ca, Us

• Drafted copy for short assets, infographics, social media, blog posts, and more to help drive leads and product awareness.• Daily management of 3+ social media platforms: Including Twitter, LinkedIn, and Facebook using Hootsuite.• Drafted weekly blog posts, including creating and formatting images (following brand guidelines).• Mounted and followed SEO best practices for publishing blog posts on Wordpress.• Managed graphics for various ongoing content projects like blog and social media and email, including selecting images from stock photography as well as creating basic graphics.• Served as the department’s copy editor for all content projects.• Participated in brainstorming meetings for content, design, and project planning.• Managed and organized on-going monthly webinar program: brainstormed topics, created graphics, reached out to speakers, and created and hosted live webinars on the BrightTalk platform.

- Facilitated drills, games, and matches for aspiring young tennis players.- Collaborated with other instructors and leadership to develop engaging curriculum.- Fostered learning for clinic students while creating a fun and educational environment.