Sr. Director Of Marketing And Product Management
Current1.Manage the Product Management & Research and Communications team to provide direction and support for department operations and IEHP’s goals.2.Research, plan and implement new product development including development of a business plan, cross-department coordination of new product deliverables and coordination with applicable regulatory agencies as required.3.Monitor, analyze and report on applicable business intelligence. Recommend product responses to business intelligence to maintain marketplace competitiveness.4.Monitor, analyze and report on the effectiveness of IEHP marketing and communications strategies. Recommend strategic changes as necessary to maintain marketplace competitiveness and positive brand image/reputation in the community.5.Monitor and evaluate the impact of healthcare-related legislative changes on IEHP’s products, and work across the organization to respond to changes.6.Oversee and direct the following product management activities:• Administration of all IEHP’s existing products including implementation of the marketing plan, cross-department coordination of product deliverables and external, operational coordination with regulatory agencies• Review of healthcare product-related legislation and assessment of impact on IEHP’s products• Recommendation and implementation of product changes as necessary to maintain marketplace competitiveness• Development and maintenance of relationships with key regulatory entities and county agencies• Creation and distribution of regular enrollment reports for IEHP products7.Lead the identification, design and implementation of research projects as appropriate to improve IEHP processes and delivery of care. 8.Manage all media advertising including broadcast, outdoor, print, online etc.
