Drive Sales Engineer Behavior to Grow Business: Implement robust training focusing on technical and soft skills, encouraging a culture of continuous learning and sharing.New Product Introductions (NPI): Ensure SEs are prepared for product releases through close coordination with engineering, marketing, sales and structured NPI processes.Sales Plan Development: Utilize market analysis and sales data to create targeted plans, adjusting strategies based on performance to meet goals.Demo/Product Launch Material: Create engaging materials in various formats to highlight new product features and value propositions.Support as Interface Between Business Units: Act as a liaison, facilitating communication between cross-functional teams and departments.Monthly Sales Calls and Training: Conduct interactive sessions with product updates, sales tactics, and recognition of SE performance.Competitive Analysis and Strategic Plan: Analyze competitors to develop strategies leveraging Cognex product's advantages.Annual Sales Kickoff Meeting: Plan content that communicates targets, strategies, and includes market trends and customer stories.Sales Contests and MBO Tracking: Design and track contests and objectives with clear metrics and rewards to engage the team.Trade Shows and Marketing Activities: Prepare SEs for events, focusing on product knowledge and gathering industry intelligence.High-Level Visits and Expertise: Joint calls with SEs to communicate product value during strategic visits and develop deep expertise in specific areas.Product Support Plans: Collaborate with Product Marketing on support materials and training that address sales and customer needs.Identify Product Gaps: Systematically collect feedback to identify and prioritize product improvements.Voice of Customer/Sales to Business Unit: Implement feedback mechanisms to inform product strategy and development with customer and sales insights.

-Accomplished sales leader overseeing barcode and vision sensor product portfolios for North/South America, and Canada-Foster sales expansion in North America through strategic collaboration with sales leaders, business units, and engineering teams-Contribute to new product development by liaising with business units and engineering departments-Develop and evaluate new product introduction commercialization models for effective market entry-Design and execute go-to-market strategies to maximize product reach and impact-Create and deliver comprehensive product training to field sales representatives and application engineers-Serve as product specialist and advanced trainer for the technical sales team in Americas and Europe-Offer consistent technical and commercial product support to field sales through leading ad hoc and monthly scheduled calls with 200+ participants-Implement process improvement initiatives to boost field sales efficiency and productivity-Skilled technical sales consultant with a track record of success-Specialized in ID barcode traceability and machine vision inspection techniques-Exceptional communicator and persuasive presenter with the ability to convey complex ideas clearly

Led a dedicated team of sales and applications engineers responsible for overseeing six states in the Pacific Northwest, while simultaneously serving as the Global Account Manager for electric vehicle companies on the West Coast. Managed the sale and promotion of Cognex's entire product range, fostering strong relationships and driving business growth.

Specialized in 2D and 3D machine vision technology, laser profilers, barcode readers, and cutting-edge neural network machine learning platform. My area of responsibility encompassed the Bay Area, Central Valley, and Nevada, where I proficiently managed client engagements, provided technical expertise, and ensured seamless integration of our innovative solutions to meet client needs.

-Exploring new technologies and devising strategies for successful market introduction-Orchestrating, researching, and leading brainstorming sessions centered on customer needs and market challenges-Defining market requirements for present and future products through comprehensive market research, reinforced by continuous engagement with customers and non-customers-Conducting data mining and analysis to gain insights into industry trends, market conditions, and competitive landscape-Creating 2D/3D product drawings to effectively communicate design concepts and novel ideas through group presentations and written correspondence-Overseeing the complete product line lifecycle, from strategic planning to tactical execution-Steering solution development across interdisciplinary teams, including research and development, engineering, and marketing communications, by establishing market requirements, product contracts, and positioning-Formulating and implementing a cohesive, company-wide go-to-market strategy, in collaboration with all relevant departments-Assessing potential partnership opportunities to enhance product offerings and market presence

Senior Sales Engineer at KEYENCE, a global leader in the development and manufacturing of factory automation equipment, encompassing automation sensors, measuring instruments, vision systems, laser markers, and digital microscopes-Cater to a diverse range of customer requirements across manufacturing and research industries-Manage the Northern region, collaborating with various manufacturers to offer cutting-edge automation technologies tailored to their specific industries, including custom machine builders, pharmaceutical, food and packaging, automotive, aerospace, and entertainment, with a focus on semiconductor applications-Possess extensive knowledge in quality control, measurement, product inspection, traceability, machine vision, and digital microscopes, specializing in factory automation, sensors, and machine safety-Provide exemplary customer support through weekly visits to client facilities, offering application problem-solving assistance, on-site demonstrations, and technical sales support

Designed, built, tested, and tuned a light tracking control system utilizing LDR resistors, servo motors and an Arduino prototyping platform.

• Learned how to operate and program manual and automated vision based CMM equipment in the quality assurance lab to the point of being autonomous and coordinating with the manufacturing floor to correct errors in the machining process. • Gained machine shop experience creating prototype parts for machine builds.• Improved Pro-E and GD&T skills through modeling prototype parts.• Designed a coolant recovery system to help with the streamlining of chip handling and reducing the number of workers required for this process from three to one.• Worked with engineering and shop personnel on troubleshooting problem parts.

• UV ink adhesion testing and process variable isolation to resolve the root cause of an episodic case of poor adhesion to the substrate. Tasks required extensive testing and evaluations. The result is a stabilized process after evidence demonstrated strict adherence to process instructions yielded acceptable results.• Testing in the UV adhesion issue above required a subset evaluation of cleaning solutions and type of ultrasonic equipment to properly clean PPS plastic materials prior to ink application.• Participated in laser weld process development which included: metallurgical cross section preparation, lapping, surface etching, imaging and follow-up report.• Worked on testing and resolving a surface blemish that was episodic in nature; this effort included: Holding fixture development, vendor coordination for outside tests, Auger and EDX analysis was involved, and writing a report to explain the reason and nature of the issue.• Assisted with process equipment setup and installation of: 110 ton injection molder coolant loops, 1 ton overhead crane installation assistance, repair of EDM control system replacing power circuits, replace 3 phase speed controller for a 15 ton punch press, assisted with HVAC installation for the injection molder station.• Used Pro-E modeling software to make models and detailed drawings.• Helped with assembly of a X-ray positioning prototype system.