Global Product Manager
CurrentDrive Sales Engineer Behavior to Grow Business: Implement robust training focusing on technical and soft skills, encouraging a culture of continuous learning and sharing.New Product Introductions (NPI): Ensure SEs are prepared for product releases through close coordination with engineering, marketing, sales and structured NPI processes.Sales Plan Development: Utilize market analysis and sales data to create targeted plans, adjusting strategies based on performance to meet goals.Demo/Product Launch Material: Create engaging materials in various formats to highlight new product features and value propositions.Support as Interface Between Business Units: Act as a liaison, facilitating communication between cross-functional teams and departments.Monthly Sales Calls and Training: Conduct interactive sessions with product updates, sales tactics, and recognition of SE performance.Competitive Analysis and Strategic Plan: Analyze competitors to develop strategies leveraging Cognex product's advantages.Annual Sales Kickoff Meeting: Plan content that communicates targets, strategies, and includes market trends and customer stories.Sales Contests and MBO Tracking: Design and track contests and objectives with clear metrics and rewards to engage the team.Trade Shows and Marketing Activities: Prepare SEs for events, focusing on product knowledge and gathering industry intelligence.High-Level Visits and Expertise: Joint calls with SEs to communicate product value during strategic visits and develop deep expertise in specific areas.Product Support Plans: Collaborate with Product Marketing on support materials and training that address sales and customer needs.Identify Product Gaps: Systematically collect feedback to identify and prioritize product improvements.Voice of Customer/Sales to Business Unit: Implement feedback mechanisms to inform product strategy and development with customer and sales insights.