• Direct consumer marketing strategy and sustain success of omnichannel services with focus on enhancing consumer engagement and increasing revenue; responsible for defining and executing robust outreach and business development programs for direct mail, email, telemarketing and digital marketing channels. • Collaborate with cross-functional partners, technical teams, executive leadership, auditors and compliance personnel to institute marketing initiatives that are effective, compelling and compliant. • Utilize SQL to identify and analyze consumer population segments nationally, launching highly targeted creative campaigns to generate leads and increase conversion rates. • Manage marketing campaigns and develop and prioritize strategy roadmaps, inclusive of budgetary goals, timelines and resource allocation to meet complex and demanding business requirements. Select Achievements:• Improved marketing automation and retention by creating SQL-driven lookup tables to run logic, execute campaigns and retain selection criteria for future analysis and regulatory compliance. • Launched multiple trigger campaigns using internal and third-party data sources across diverse marketing channels, increasing conversion rates and decreasing cost per lead. • Consistently passed internal and external regulatory audits through meticulous coordination of data and documentation requirements, including clearly defined customer communication/touchpoints. • Enhanced marketing communications through implementation of consumer journeys based on population segmentation and third-party data integration with special focus on micro-segmentation.

• Executed marking strategy across direct mail, email, telemarketing and digital marketing through rebranding in August 2017, transitioning into modern, customer-centric and personalized environment.• Oversaw project management for campaigns in a highly regulated environment, adhering to strict compliance, risk and consumer confidentiality standards; managed ~$700K monthly marketing budget. • Designed and implemented reporting tools, SQL queries and relationship management systems to improve data integrity, allowing for complex copy variables driven by enhanced customer segmentation. • Analyzed and presented recommendations to leadership based on the latest in user experience research methodologies, including A/B testing; visualized data to bridge communication gaps between technical and nontechnical team, aligning objectives associated with opportunities, risks and costs.

• Promoted to drive marketing, advertising and product development vision with oversight of multi-disciplinary team, consisting of marketing, graphic design and IT specialists. • Partnered with industry leaders to pioneer launches of products, including HVAC, liquid filtration, safety, competitive industrial and commercial marketplaces, positioning the brand for expansion. • Achieved record-high lead generation through omnichannel marketing strategies, utilizing email, digital PPC and SIC code-targeted telemarketing campaigns. • Oversaw development and delivery of press releases, marketing campaigns and digital advertisements; analyzed and planned product and services demand, instituting pricing strategies and customer targeting.

• Directed full product lifecycles for an industrial products supplier serving end-users and original equipment manufacturers (OEM), from ideation and market analysis to launch and testing. • Spearheaded strategy development and execution for marketing, advertising and product development in close partnership with executive engineering and operations leadership.• Identified, created and maintained industrial supplier relationships/commercial contract agreements to align with value propositions and corporate values and objectives.• Rolled out improved internal communication directives, implementing executive dashboards for improved real-time visibility into operations and logistics. Installed sales and account management analytics that enhanced integrity and accuracy of activity and retention metrics

• Drove sales and business development initiatives for tax and accounting division specializing in automation software tools with oversight of Northeast U.S. region. • Led prospect qualification process by analyzing clients’ requirements using a needs-based sale strategy, gathering feedback and presenting results. • Consistently recognized by clients and leadership for efficient project execution, creative problem resolution and authentic support, sustainably growing the firm’s footprint.

• Managed customer accounts through expert advisement on unique loans or special circumstances; led strategic discussions with customers to ensure they reach their financial goals. • Analyzed and monitored customer accounts, utilizing proprietary software and resources, including legal counsel and third-party partners, to secure compliance and stability.

• Instructed high school-level Math in classroom setting, delivering curriculum and learning activities to achieve course outcomes for at-risk students. • Evaluated and graded students’ progress; provided coaching, mentorship and one-on-one instruction to aid learning, integrating technology to meet diverse learning needs.