I'm responsible for developing commercial strategy, leading and building the teams to achieve ambitious growth plans across developed and new markets.Feme Ltd are leaders in the fast paced hair and beauty category, working with industry leading brands such as Sensationnel, Hairzone International, Outre and Versa.fr.I'm responsible for sales, customer services and the Brand Ambassador function.The business has a strong presence across UK, with a subsidiary in France, Versa.fr responsible for serving our EU customer base.

I built a team of 6, bringing commercial analysis, modelling and category insights together. I drove the acquisition of more data, better insights and lead on price/ pack strategy. Delivered success on product range, reducing complexity and increasing %GM

I lead the Business Development function, with a team of 6 people. My role was to research, deliver and grow a range of new sustainable revenue streams, to support the delivery of the Dorothy House vision of more and better services to patients and their families and carers.

Interim role, working to deliver commercial strategy and growth for the Southend Borough Council's commercial subsidiary. Achieved significant success through procurement, business development and transformation, enabling revenue and profit delivery.

Accountable for growth and achievement of the Commercial directorate. Accountable for turnover of £45 million, leading a team of 65, delivered through a structure of 4 commercial subsidiary companies. Delivered and secured approval for Commercial strategy, structuring the team to drive growth and profit. Responsible for Commercial property management, Construction, New home sales, leasehold management. Managed the acquisition and development of a Heating and Renewable Energy company.Delivered a programme of business transformation across the Group, based around Lean methodology, achieving significant savings.

Joined in order to develop growth strategy and improve performance of existing commercial operations. Carried out reviews of commercial property investment, and lead process of disposal, acquisition and re-development.

Delivered sustainable revenue growth through promotional modelling, price and pack architecture and pricing alignment. Category advisor to the buying team.

Responsible for commercial planning for £600m turnover UK coffee business. Worked with colleagues to develop models to optimise product and customer mix. Developed promotional strategy framework and lead implementation across sales teams

Lead a team of customer managers to deliver revenue growth across High Street retailers. Implemented category insights and pricing strategy to grow margin.

Developed promotional strategy for the UK confectionery division. Focused on promotional and channel strategy to maximise margin. Lead in in-store implementation though creating and delivering sector leading in-store solutions. Developed Field Sales execution and delivery of customer KPIs

Lead the development of a new range of packaged consumer products and launched across the national network. Managed the chain of petrol stations across East Scotland, developing pricing strategy and convenience retail development to maximise revenue growth

Sales Development role working to develop sales through petrol forecourts.