Veteran Marketing Executive and General Manager with extensive experience generating growth for small, medium and large consumer products companies. Retired in April 2013 from United Pet Group, Inc. and now continuing to inspire others in marketing and business as a Consultant, College Adjunct Instructor, and Company Advisor.Companies grow three ways …through Strategic Marketing , New Products, and Acquisitions. Each requires a unique skill set, much which is learned by doing. I’ve built/led and executed numerous domestic and international marketing plans, personally introduced over 300 new products, and been hands-on through 11 acquisitions/integrations. Adept in all three paths of growth, I’ve learned that to win you need to be Focused, Flexible, and Friendly.Specialties:Marketing & Business PlansNew Products & Market ResearchInternational ExpansionBrand Building & IP ProtectionConsumer & Trade PromotionsPricing & PCMA ModelsSKU RationalizationMergers/Acquisitions Integration & Transition
Listed skills include Consumer Products, Management, Market Research, Competitive Analysis, and 12 others.