• Developed new brand voice for the relaunch of the Bionaire brand, winner of the 2022 GOOD DESIGN® branding award• Write and create multi-platform content for iconic brands like Crockpot, Oster, Rubbermaid, and more• Collaborate closely with designers to conceptualize and produce video content for our brands• Created comprehensive, SEO-driven content strategy to provide educational content to consumers• Work intimately across multiple platforms to ensure brand voice consistency across e-commerce product copy, website copy, video scripts/outlines, and social platforms

• Devised and executed the creation of conversion-driven multi-platform content marketing strategies both internally and for clients that resulted in 142% higher conversion rates• Managed, contributed, and edited company-wide blog content that ranked for over 121 targeted keywords• Wrote website copy, video scripts/outlines, and provided data-assisted creative direction on social platform assets and content on short deadlines• Studied content performance analytics and adjusted content strategies accordingly• Spearheaded the cultivation of the brand voice for the launch of a new division of the company• Wrote and performed in educational web series about OTT and streaming platform advertising

• Developed comprehensive content strategies that have achieved 30% higher rankings on Google• Researched, wrote, and edited copy for a wide variety of E-commerce products with an average CTR of over 10%• Cultivated and wrote blog posts designed to integrate E-commerce content and achieve higher views• Used tools such as Google Analytics to determine best SEO content strategies• Collaborated on creating an optimal user experience to increase conversion rates

• Wrote, edited and produced content for multiple platforms, including Internet and digital channels• Organized material, determined area of emphasis, and wrote content specific to desired editorial style and format• Researched, wrote, edited, and published comprehensive E-Book on Video Marketing• Performed back-end search engine optimization of website using WordPress content management system• Developed and wrote video scripts specific to desired length and client needs