• Wrote and edited letters, disclosures, and marketing collateral encompassing the entire customer home loan journey, from planning to buy a home to loan servicing and payoff. • Created simplified, customer-friendly content for complex financial products across a variety of media: email, text, online, printed letters, and sales materials. • Tailored messages for multiple audiences, including bank customers, third-party businesses, real estate agents, and employees.• Developed content for direct mail campaigns, B2B promotional events, customer newsletters, and educational materials.• Effective at influencing clients, legal, and compliance partners on behalf of customers to improve the customer experience and readability. • Developed and managed style guides to streamline content development process for writers and marketing consultants.• Tested letter, disclosure, and sales content with customer community group. Used their survey feedback to improve communications.

• Developed and managed core printed marketing collateral for Health Savings Accounts and Flexible Spending Accounts. • Wrote and designed flyers, brochures, and forms using Adobe InDesign. • Managed vendor relationship with annual budget of $100,000.• Reduced annual print-on-demand expenses by 72%. • Partnered with outside agencies on marketing campaigns and content creation.• Created success stories with insurance company clients to grow business relationships.