Strategy Development: Analyze past marketing efforts toidentify trends, strengths, and areas for improvement,developing data-driven strategies that align with the zoo'sbusiness objectives.Social Media Management: Oversee the zoo's Facebook,Instagram, TikTok, and YouTube accounts with a structuredcontent calendar, posting consistently to build engagement andfoster a community feel among followers.Content Creation: Produce a variety of multimedia content,including photos, videos, blog posts, and short-form content,aimed at engaging audiences with educational and entertaininganimal stories.Event Marketing: Promote key zoo events like Howl-O-Ween,organizing all marketing materials, social media promotions,and on-site branding efforts to enhance guest experience andparticipation.Volunteer Coordination: Manage volunteer efforts for events,coordinating tasks for photography, videography, and crowdengagement activities.Advertising Campaigns: Design and monitor social media adcampaigns to maximize reach and engagement, adjustingtactics based on metrics and insights gained from analytics.SEO and Website Management: Improve website SEO rankingsby incorporating relevant keywords, managing blog content,and ensuring consistent brand messaging across digitalplatforms.Collaboration & Leadership: Act as the main marketing point ofcontact, guiding promotional campaigns, managing in-house projects.

-Freelance videography & post-production of videos used by the school for teacher introductions, new student orientation, and 2020 graduations.-Coordinating with teachers & students for interviews, directing specific shots, and organizing filming days for maximum efficiency.

-Schedule meetings involving videographers, scriptwriters, and lighting crew for project planning.-Organize meetings with city officials for contributions to the documentary.-Scout locations to be included in the documentary based on historical value and significance to the story.-Managing & filming interviews, ensuring the team followed a strict time schedule.

-Efficiently scan items while engaging with the customer and following a set minimum scanning speed to ensure a fast checkout.-Knowledge of products throughout the store in order to help any customer in need of assistance.-Occasionally attend weekly upper management meetings to discuss costs and efficiency.-Pushed carts, bagged groceries, helped with store clean-up, & faced shelves.

-Freelance videography & post-production of videos used during the school’s biggest yearly fundraising event.

-Produce, film, and edit videos used for social media advertising.-Analyzed & planned potential video ideas with staff to achieve maximum video SEO.-Orchestrated overhead drone shots of the complex.