Thomas "Rusty" Mcneely Email & Phone Number

Fort Lauderdale, Fl

• Co-founder of a real estate brokerage company specializing in managing multifamily properties.• 20+ years of experience serving the multifamily housing industry.• Inspiring people to look at multifamily real estate differently.• Delivering exceptional customer service while creating an authentic client and resident experience.• Implementing our established and proven management processes to achieve exceptional results.• Providing guidance, insight, and advice to our current and potential clients.• Belief in challenging the status quo through the power of connections so that together, we accomplish more.• Taking the stress and burden of the day-to-day operations off our clients' shoulders, providing them with more freedom and peace of mind.

Fort Lauderdale, Florida, United States

• Working in conjunction with owner on negotiations, budgeting, and purchasing. • Assisting in implementing workflows to maximize company’s productivity and performance. • Building and maintaining client relationships and fostering them for future opportunities • Collaborating with the owner to build an environment of collective responsibility and accountability. • Vetting creative solutions to roadblocks in and outside the organization

South Florida

Increased visibility and awareness of Modera, a Mill Creek brand, through placements in target publications and digital media; and by identifying and leveraging speaking opportunities, networking events and advertising opportunities. Established key relationships with the key target categories -- large corporations, hospitals, and universities - thereby fostering a stronger, more qualified lead pipeline. • Increased qualified leads by 30% in 90 days by creating and implementing a marketing plan including goals, target markets and audiences, strategies, tactics and budget.• Attended 40+ networking events, in-person meetings, and chamber of commerce events in 90 days. • Established key relationships with Jackson Health, UM Health & Universities, Carnival Cruise Lines and other companies to increase qualified leads. • Established 150+ contacts in two sub-markets to create partnership as well as lead generation opportunities. • Made recommendations to senior management focused on advancing the value of communities while analyzing pricing, availability, budgets and current advertising/marketing mediums.

Directed and actively managed marketing and advertising, reducing annual expenses by 40% and promoting increased sales across all properties. Analyzed market trends and conducted cost analysis to determine the best practices for marketing each property to annual sales goals. • Successfully drove marketing efforts for a niche development, generating sales of $34 million.• Developed and administered the yearly marketing budget with focus on sales growth. • Oversaw all aspects of organization’s re-branding across all platforms.• Led transition from traditional advertising mediums to SMO/SEO.• Authored and facilitated organization’s first proprietary training program for sales teams.• Reduced marketing/advertising budgets, increasing lead quality and exceeding sales goals.• Created and implemented new sales process across organization.• Advised on amenity space design for 6 communities comprised of 1000 units to increase marketability and Return on Investment.

Greenville, South Carolina Area

Managed multiple business initiatives in a start-up environment, developing comprehensive business processes and partnership offerings. Oversaw implementation of comprehensive public relation strategies and increased revenues through strategic partnerships

Reduced organizational expenses by maximizing utilization of suppliers and identifying opportunities for process improvement and increased efficiency. Developed annual operating and capital expenditure budgets and budgetary goals each year.• Captured optimum rents and maintained 85% above average renewal rate.• Oversaw 16 direct reports and 45 third party providers.• Coordinated resident events for 350+ senior residents as well as 150+ non-senior residents.

Greenville, South Carolina Area

Designed a targeted marketing campaign that reduced advertising expenses by 55% and met sales goals. Led and coached 25 direct reports.• Supervised 5 properties with 900+ units and a $6.5 million annual operating budget.• Increased regional portfolio physical occupancy by more than 10% in a 90-day period.• Increased Net Revenue yearly by 11% and decreased delinquency percentage of portfolio by 17%.• Successfully rehabbed and transitioned 24 down fire units to 100% occupancy within 6 weeks.

Increased online brand awareness through development of National Internet Training Program. Designed a national training curriculum on ‘New Hire Sales’ and ‘Resident Retention’, facilitating talent development and increased sales across the entire company. • Developed unique professional growth plans for 47 direct reports.• Led targeted sales campaigns; increased occupancy from 86% to 94% on a newly acquired asset. • Maintained an 80% renewal rate across all properties, exceeding industry sales standards.• Reduced marketing expenses by 40% while maintaining sales & occupancy goals. • Maintained 92% rent collection procedures within 48 hours of due date• Chosen as a “Rising Star” by the Executive Leadership Team.