Thomas "Rusty" Mcneely Email & Phone Number

Fort Lauderdale, FL

• Co-founder of a real estate brokerage company specializing in managing multifamily properties.
• 20+ years of experience serving the multifamily housing industry.
• Inspiring people to look at multifamily real estate differently.
• Delivering exceptional customer service while creating an authentic client and resident experience.
• Implementing our established and proven management processes to achieve exceptional results.
• Providing guidance, insight, and advice to our current and potential clients.

Fort Lauderdale, Florida, United States

• Working in conjunction with owner on negotiations, budgeting, and purchasing.
• Assisting in implementing workflows to maximize company’s productivity and performance.
• Building and maintaining client relationships and fostering them for future opportunities
• Collaborating with the owner to build an environment of collective responsibility and accountability.
• Vetting creative solutions to roadblocks in and outside the organization

South Florida

• Increased visibility and awareness of Modera, a Mill Creek brand, through placements in target publications and digital media; and by identifying and leveraging speaking opportunities, networking events and advertising.
• Increased qualified leads by 30% in 90 days by creating and implementing a marketing plan including goals, target markets and audiences, strategies, tactics and budget.
• Attended 40+ networking events, in-person meetings, and chamber of commerce events in 90 days.
• Established key relationships with Jackson Health, UM Health & Universities, Carnival Cruise Lines and other companies to increase qualified leads.
• Established 150+ contacts in two sub-markets to create partnership as well as lead generation opportunities.
• Made recommendations to senior management focused on advancing the value of communities while analyzing pricing, availability, budgets and current advertising/marketing mediums.

• Directed and actively managed marketing and advertising, reducing annual expenses by 40% and promoting increased sales across all properties. Analyzed market trends and conducted cost analysis to determine the best.
• Successfully drove marketing efforts for a niche development, generating sales of $34 million.
• Developed and administered the yearly marketing budget with focus on sales growth.
• Oversaw all aspects of organization’s re-branding across all platforms.
• Led transition from traditional advertising mediums to SMO/SEO.
• Authored and facilitated organization’s first proprietary training program for sales teams.

Greenville, South Carolina Area

Managed multiple business initiatives in a start-up environment, developing comprehensive business processes and partnership offerings. Oversaw implementation of comprehensive public relation strategies and increased revenues through strategic partnerships

• Reduced organizational expenses by maximizing utilization of suppliers and identifying opportunities for process improvement and increased efficiency. Developed annual operating and capital expenditure budgets and.
• Captured optimum rents and maintained 85% above average renewal rate.
• Oversaw 16 direct reports and 45 third party providers.
• Coordinated resident events for 350+ senior residents as well as 150+ non-senior residents.

Greenville, South Carolina Area

• Designed a targeted marketing campaign that reduced advertising expenses by 55% and met sales goals. Led and coached 25 direct reports.
• Supervised 5 properties with 900+ units and a $6.5 million annual operating budget.
• Increased regional portfolio physical occupancy by more than 10% in a 90-day period.
• Increased Net Revenue yearly by 11% and decreased delinquency percentage of portfolio by 17%.
• Successfully rehabbed and transitioned 24 down fire units to 100% occupancy within 6 weeks.

• Increased online brand awareness through development of National Internet Training Program. Designed a national training curriculum on ‘New Hire Sales’ and ‘Resident Retention’, facilitating talent development and.
• Developed unique professional growth plans for 47 direct reports.
• Led targeted sales campaigns; increased occupancy from 86% to 94% on a newly acquired asset.
• Maintained an 80% renewal rate across all properties, exceeding industry sales standards.
• Reduced marketing expenses by 40% while maintaining sales & occupancy goals.
• Maintained 92% rent collection procedures within 48 hours of due date