Writing and development of fashion and culture features in line with Highsnobiety brand guidelines and content pillars.Proactive pitching of features to global editorial team; ensuring all proposed content is in line with Highsnobiety’s content pillars and of interest to the publication’s global audience.

Responsible for identifying, outreach, negotiation and contracting of all influencer and celebrity talent to deliver premium content across MINT's portfolio of clients, including:– CELINE– TAG Heuer– G.H. Mumm– Roger Vivier– Valentino– W Hotels– Marriott Bonvoy– Charles & Keith

Consulting as a Public Relations & Brand Partnerships specialist across Fashion, Luxury and Youth CultureClients include Emma Lewisham, Keiynan Lonsdale, Palm Angels, The Mint Partners, THICC, Valentino and W Hotels.Project scopes have included, but not limited to:- Writing press releases and compiling brand assets- Pitching brand activity and product news to media to secure press coverage- Identifying and negotiating brand partnership opportunities- Talent casting and event guest list curation- Creative development and production of events

Semi Permanent is a multi-disciplinary experience company, connecting world-class innovators with brands and audiences through events, content and production.

New Moon (previously the projects*) is a culture-driven agency that future-proofs brands through consulting, content, influencer and experiential marketing.Clients included - Away, Barneys New York, Calvin Klein, Coach, Charlotte Tilbury, Pandora, Porsche, PUMA and W Hotels

(previously the projects*)

My role at The PR Files saw me contribute to the organization across a range of tasks in the fields of promotions and publicity for artists including Adele, Gang of Youths, Passenger and Leon Bridges.Tasks included:- Developing strategic promotional plans for rostered artists; including media matrix andoutlining measurable objectives across the current release cycle- Proactively preparing concepts for unique content and pitch editorial opportunities topreferred media outlets- Writing artist bios and press releases to compile press kits for distribution to targeted media

My position at Rolling Stone Australia gave me an incredible opportunity to develop my writing skills by creating original content for Rolling Stone Australia.Tasks included:- Managing outreach and communications with artists, labels and managementto secure content exclusives; including interviews, premieres and behindthe scenes- Conducting artist interviews and write original content for publication across Rolling StoneAustralia’s magazine and digital platforms- Curation and distribution of weekly digital newsletter and supporting content