Thomas Salinas Email & Phone Number

Santa Clara, Ca, Us

Houston, Texas, Us

• Managed the FY2016 and FY2017 worldwide sales kickoff events, including developing critical messaging, sales training presentations, videos, blogs and fact sheets• Managed the global onboarding/new hire and partner-centric training programs, including developing and presenting presentations in coordination with virtual teams across BUs, sales, and partner marketing• Developed content for and managed sales certification and sales coaching programs on Saba and MindTickle training platforms• Managed virtual teams across BUs, sales, and partner marketing in development of sales enablement content connected to major launches, sales plays and initiatives (including playbooks, sales videos, customer and training presentations, training webinars, battle cards, blogs and competitive briefs)• Managed outside writers in sales enablement content development and also wrote content• Managed intranet sales portal solutions messaging and content pages directed to global sales force• Utilized KPIs and other metrics to ensure effectiveness of sales enablement/training programs• Managed content marketing initiatives to drive traffic, engagement, and leads that delivered sales and customer retention, and supported KPIs• Worked with product/solution marketing to develop strategic messaging frameworks at company level, portfolio level, and product level, mapping back to business priorities and the customer journey

Sunnyvale, Ca, Us

• Managed external vendor (WebDAM) in development and implementation of marketing data asset management (DAM) platform – then managed portal maintenance• Managed development and posting of marketing assets including datasheets, case studies, use cases, solution briefs/brochures, white papers, infographics• Developed and implemented marketing style guides and templates• Utilized KPIs and other metrics to ensure effectiveness of marketing communications programs• Managed content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention, and support KPIs• Worked with product/solution marketing to develop messaging frameworks at company level, portfolio level, and product level, mapping back to business priorities and the customer journey• Developed and implemented image library• Developed and implemented complete rebrand of external marketing collateral

Sunnyvale, Ca, Us

Global Sales Enablement Manager, Juniper Networks (2009-2014)• Managed intranet sales portal solutions messaging and content pages directed to global sales force• Managed virtual teams across BUs, sales, and partner marketing in development of sales enablement content connected to major launches, sales plays and initiatives (including game plans (playbooks), customer and training presentations, training webinars, battle cards and competitive briefs) – all collateral received top user ratings and was among top 10 downloads from sales portal• Developed and managed global sales training and sales coaching programs on Jive and SAVO training platforms• Managed virtual teams in development of global sales communications• Managed internal virtual team and external vendors in planning and development of automated sales asset management platforms (SAVO and Salesforce)• Managed sales enablement group on Salesforce consisting of nearly entire global sales force - promoting and tracking usage of sales enablement collateral• Utilized KPIs and other metrics to ensure effectiveness of sales enablement/training programs• Managed content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention, and support KPIs• Worked with product/solution marketing to develop messaging frameworks at company level, portfolio level, and product level, mapping back to business priorities and the customer journey

Sunnyvale, Ca, Us

•Worked closely with all business units/sales units/key clients to ensure core messaging alignment throughout all collateral connected to major launches and initiatives •Managed process of creating white papers, solution brochures, solution briefs and customer presentations from inception to production, including writing and editing •Wrote and edited executive briefing sheets •Created and managed external and internal website content •Managed virtual teams across sector and business unit marketing in developing strategic collateral objectives

Mountain View, Ca, Us

•Worked closely with business units/key clients to ensure core messaging to media •Worked with upper management on strategic marketing plans and corporate presentations •Solicited and managed external vendors on high-visibility corporate marketing projects, such as e-newsletters and product casts •Wrote and edited technical articles for international contributed article program •Wrote and edited sales training presentations, webinars, battle cards, case studies, press releases, product brochures, white papers, press presentations, data sheets and trade show graphics •Managed external website content and webinar production

·Wrote and edited technical articles for international contributed article program·Wrote and edited press releases·Worked with internal product marketing managers to solicit article topics and attain media objectives·Maintained contacts with international industry media to cultivate PR opportunities·Worked closely with all business units/key clients to ensure core messaging throughout all media outlets

Milpitas, California, Us

·Managed international contributed article program, including writing and editing of technical articles·Wrote and edited press releases and press presentations·Worked with internal product marketing managers to solicit article topics and attain media objectives·Maintained contacts with international industry media to cultivate PR opportunities·Managed process of creating white papers, brochures and data sheets from inception to production, including writing and editing ·Worked closely with all business units/key clients to ensure core messaging throughout all media outlets·Wrote and edited articles for industry media and corporate magazine ·Managed production of case studies, customer e-newsletter and e-marketing campaigns (including writing and editing)·Managed production and maintenance of website product pages and product presentations (including writing and editing)

Master Of Business Administration (M.B.A.), Global Business

Bachelor Of Arts (B.A.), Journalism