Thomas Salkowsky Email & Phone Number

New York, Ny, Us

Woodcliff Lake, New Jersey

Responsible for Pre-Owned retail sales and operations for BMW & MINI

Woodcliff Lake, Nj

• Established national lead target methodology for NSC and Dealers which established targets for leads and sales on three premium models, X7, 7 and 8 Series• Organized and lead the largest of five business case analysis of corporate Prospect and Lead Nurturing resulting in opportunity to sell 15,000+ more vehicles and over $75+MM incremental contribution over next five years• Supported the analysis of BMW NA’s MarTech infrastructure and Lead generation process, identifying solutions to leverage data and increase volumes• Supported BMW NA’s Customer Experience analysis and rollout by completion of the Leads business valuation and championing the democratization of data

Woodcliff Lake, Nj

• Over first seven months of 2018, New car sales were +1%, Certified Pre Owned sales were +23% and MINI Countryman SAV sales were +43%• Leading team responsible for all Sales operations across United States including four Regional offices, 15 teams, 127 MINI dealers with strategy, operations and reporting to HQ• Oversaw all MINI USA Production, Wholesale and Retail Sales for New, Certified Pre-Owned and Used cars• Responsible for all Retail Sales Strategy and Support including national objectives, retail targets plus sales support budgets of over $200+MM for New and Used• Established Retail dealer targets for every dealer in New and Used and implemented a Dealer Bonus programs for 40% of models offered• Organized the largest rental car sales program in MINI USA history (2,700 units) to two partners supporting over 4% of annual sales

Munich, Germany

• Lead international team responsible for implementing and counseling all global Marketing Communications team in 107 MINI markets on new model launches, product substance campaigns and all global requests• Implemented the global roll out of MINI Sales Funnel Management process (2016) leveraging data to drive Marketing decision making• Responsible for all market input into HQ, exchanges and best practice sharing, analytics and reporting on campaign performance including Marketing Planning• Reported to global MINI Chief Marketing Officer with team of five

Woodcliff Lake, Nj

• Responsible for all MINI USA Marketing Communications including strategy, brand, media planning and buying, digital, social and dealer communications• Led team of six plus five agencies (50+ overall) and budgets exceeding $75MM• Responsible for frequent dialogue with 127 USA dealers, four Regional offices and transparency with global Marketing team including sitting on global leadership and steering committee for MINI Product and Brand Communications • Launched five MINI models, Countryman, Coupe, Roadster, Paceman and Hardtop, helped grow MINI sales to exceed 66,000(2012) and consolidated Tier 2 marketing• Re branded and launched MINI Certified Pre-Owned business with new operations manuals, POS and creative to support emerging business unit

Woodcliff Lake Nj

• Accountable for all BMW Media Relations communications on BMW Products, Technology, Innovation and Marketing• Served as company spokesperson on all BMW topics for US media• Led a team of six plus two agencies, overseeing a $5MM budget to support all BMW brand media relations events and launches• Proactively communicated 10+ model introductions including all new 7 Series, new concept 5GT, new BMW Diesel engines while hosting live conferences to further distribute content and reach• Responsible for the BMW media fleet (100+ vehicles) and ensuring the department generates qualitative media evaluations while within targeted budget and objectives

Woodcliff Lake Nj

• Responsible for over 400 USA BMW consumer events ranging from auto shows, consumer driving events, BMW Championship, Formula BMW USA motorsports series, in-dealer communications to incentive and reward programs• Led a team of six with three agencies (50+ team) investing over $35MM in marketing and activation budgets.• Cross functionally responsible for seven different agency partners and their selection and daily responsibilities• Lead the team which created the BMW Championship, secured rights for a six year $100MM agreement with the PGA Tour as part of the inaugural FedEx Cup Playoffs• Established a professional motorsports Series, Formula BMW, as a support Series to various racing series including the support race to the USGP, Formula One• Nurtured 10+ year relationship with Susan G. Komen, hosting over 200+ driving events per year to raise over $1Mio charitable donation to fight breast cancer

Woodcliff Lake, Nj

• Responsible for the long-term product planning and strategy of all BMW M Brand automobiles including strategic price positioning, powertrains, marketing and dealer communications in the #1 market, the USA• Launched M5 (E39), M3 Coupe and Convertible (E46) and second generation Sequential Manual Gearbox (SMGII) to USA market• Increased M Brand sales, fought to maintain core BMW performance elements such as manual transmissions, simplified body panels and naturally aspirated engines• Managed all USA Motorsports including M3 sports car racing team, Formula One in US as well as the BMW M5 Driving Experience and two BMW M Brand Schools• Launched first ever live television feed of the inaugural US Grand Prix in 2000 to all BMW dealerships with customized commercial free feed to increase awareness

• Developed Sales and Aftersales training curriculum for BMW Center personnel (Sales, Service, Parts, Management)• Lead facilitator for BMW field staff and dealership personnel at new product launches including 5 Series (4/97), 3 Series (8/98) and X5 (10/99) • Facilitated hundreds of programs held at BMW Centers, in off-site locations and on BMW’s internal television network (interactive distance learning)- Lead facilitator for BMW field staff and dealership personnel at new product launches including 5 Series (4/96), 3 Series (8/98) and X5 (10/99)

Greater New York City Area

Series 7 & 63 certified.Managed retail trading accounts along with supporting larger retail and institutional accounts

Ramsey, Nj

- New and used Client Advisor in top NJ BMW dealership- Profiles in Achievement winner- Average monthly sales were 10 per month, top month 17