Marketing Duties • Create and deploy bi-monthly email newsletter featuring events, wine releases, community contributions, and news features to audience of 17,000. Newsletters average an open rate of 25% and a CTR of 3%-5%.• Edit, maintain, and track web site (www.raffaldini.com). Website averages 8,700 visitors per month and generates online sales more than $100,000 annually. I oversaw a 2015 website redesign, including an ecommerce system that integrates with the Point of Sale system. • Manage paid and organic social content for:• 13,609 likes on Facebook • 2,291 Twitter followers • 3445 Instagram followers • 495 Pinterest followers• Successfully pitch and obtain coverage in major media outlets and leading wine industry blogs. • Liaise with journalists, food editors, bloggers, and wine critics to gain product visibility and enhance reputation. Engage top industry critics and influencers. • Guide journalists and VIPs on in-person tours, describing in detail the brand story, products and winemaking philosophy and procedures.• Trained and skilled in crisis communications. I managed inclement weather and employee emergency plan. Assist guests and staff with injuries and first-aid, review and respond to social media reviews when appropriate.• Founded the Pinot Vino program, an event and specialty wine that raises awareness and funds for rescue animals. The campaign nets more than 400 entries from new and existing customers.• Draft, edit and distribute press releases for major events such as wine ratings, events, collaborations, and recognition. • Design, create, and write copy for wine and product labels. Manage submission to Federal Tobacco, Tax and Trade Bureau for approval, ensuring that all mandatory information is present and formatted correctly, and that brand copy and images comply with applicable State and Federal wine laws.• Collaborate with UNCG Bryan School of Business to develop and institute a wine hospitality and marketing training program.

http://stc.sc.edu/• Assisted faculty/staff, students and general public• Managed and processed membership, locker and group exercise forms• Supported administrative staff

http://www.hispanicconnections.comCompiled Hispanic business directory, assisted with Web site designWrote, edited and published annual directory and weekly newspaperOrganized and implemented Cinco de Mayo Festival 2007Coordinated and supervised volunteers for festivalEngaged burgeoning Hispanic community through integrated marketing communicationsDesigned and translated bilingual advertisements• Supervised, assisted festival set up; communicated with entertainment, general public

http://www.sc.edu/univ101• Mentored, instructed, mediated and served as a peer instructor in a class designed to helpincoming freshmen transition into the college environment.• Represented U101 program at Annual National Conference on the First-Year Experiencein Addison, TX -discussed aspects of student leadership with other universities

• Communicated with and assisted customers• Associated products, merchandise with current styles

http://www.applebees.com• Communicated with and served customers/fellow team members• Expedited and corrected food orders and presentation

http://www.columbiasc.net/• Journalism student shadow for Democratic primary news coverage• Observed firsthand political news coverage• Distributed informational material and messages from the city to visiting journalists

http://www.ups.com• Communicated with and served customers/fellow team members• Expedited and corrected food orders and presentation

http://www.carmike.com• Managed, supervised and executed all areas of theatre operation