Thomas Sandfeld Bundgaard Email & Phone Number

Billund, South Denmark, Denmark

Responsibility:* People leadership of 20 insights & data professionals, including 2 people leaders* Leading LEGO Global Data Platforms Team who are responsible for the The LEGO Group’s Brand Tracking, Consumer Group Tracking, Net Promoter Score, Active Customer Base, and Industry intelligence (eg Market Share).* The team drives innovation via new methodologies (eg. machine learning and artificial intelligence)* Overseeing the delivery of 2 Global company pinnacle KPI’s that are measured across the entire organization* Leading the data platform strategy and innovation agenda across both Consumer and Shopper strategies and plans* Member of Leadership teamThe Data Platforms team is driving increased impact in the organization through multiple data and insight platforms. These data platforms are enterprise-wide sources that are helping steer our business and decisions at all levels, including the Executive Leadership Team and Board of Directors.At LEGO the children are our role models and we strive to inspire and develop the Builders of Tomorrow by being a global force for Learning-through-Play. Company website: www.lego.com

Copenhagen, Capital Region, Denmark

The Danish Management Society is the umbrella organization for Top Executive Networking Groups with more than 3500 members. The members of a 'VL Group' are top executives, board members or other high-echelon staff members, including from the professions and the public sector. A person can only join a 'VL group' if he or she also belongs to the Danish Management Society.

Copenhagen, Capital Region, Denmark

Responsibility:* People leadership of two functional areas - 14 persons including team managers* Budget forecast, Pipeline Management and New Bizz lead* Global Tech Program Leader for Bang & Olufsen and Pandora* Interim Management Consultant onsite at Pandora Tech & Digital department* Senior Strategic Business Advisor for Clients across the Publicis Group - Tech & Data, digital media and creative communication* Commercial strategy and growth plan for Publicis Groupe* Member of Leadership teamPublicis Groupe is the leading global full service agency and communication group covering Digital Transformation, Media, Creative Communication and Health. Present in 100 countries and employs 90,000 professionals.Company website: www.publicisgroupe.com

Copenhagen, Capital Region, Denmark

Responsibility:* People leadership for global MarTech Product Team – 18 persons including teams managers* Agile Product Line Leadership for 11 Tech Product Teams and 70 people* Paternity Leave cover for Vice President MarTech, Data & Analytics* Sponsor in key strategic initiatives - Marketing & Customer Personalization and Loyalty Programme* Member of Data & Analytics Center of Excellence leadership teamPandora is the world’s largest jewellery. The company designs, manufactures and markets hand-finished jewellery in more than 100 countries through 6.800 points of sale, including more than 2.600 concept retail stores.Company website: www.pandora.net

Hvidovre, Capital Region, Denmark

Copenhagen Area, Denmark

Responsibility:* People Leadership for functional areas (marketing, sales, customer service and events) - 16 persons including team managers* CMO - strategic, tactical and executional marketing in all global markets and for the bObles brand* CSO - strategy and leading sales team and managers for channels: Retail, eCommerce, B2B and Partnership sales and events across global markets* Member of Leadership teamResults:* Strategy development and implementation for growth priorities across BC2 and B2B* Strengthen marketing organization with focus on scale up, recruitment and development of talents* Leadership for digital tranformation upgrading eCommerce business, media channel optimization, content & influencers and new digital platform (ecommerce, website, app)* Export sales expanding to additional Asian markets* Part of special pilot project with Danish Industry organization to work with Sustainable Development Goals (SDG) from philanthropy to businessbObles is a Danish startup company who produces furnitures that develops the children thru play, learning, imagination and motor skills. Since 2006 bObles has been internationally recognized and honored with several design awards.Company website: www.bobles.dk

Hvidovre, Capital Region, Denmark

Copenhagen Area, Denmark

Responsibility: * Retail Senior Marketing Manager heading up TOYS"R"US Marketing Team operating in the Nordic market* Re-build the marketing team from scratch after major re-organisation within TOP-TOY* Overall responsible for TOYS"R"US Marketing Team and all retail marketing activities* Responsible for three digit DKK million marketing budget* People Management for 9 persons (1 Campaign Manager, 3 Campaign Coordinators, 1 Space Planner, 1 Web & Social Media Editor, 2 Graphical Designer, 1 Omnichannel Traffic Specialist)* Member of Top Management Team (TMT)Results:* Re-build TOYS”R”US retail marketing team across 5 markets with focus on reviewing the big box retail concept* Leadership for digital transformation across all marketing touch points and media channels accelerating the digital media spend and performance for the retain brands across all markets* Build internal marketing readiness dashboard ensuring effective retail marketing campaigns and activities - increased marketing campaign efficiency and salesTOP-TOY is the largest retailer for children’s toys and related products in the Northern Europe (Retail chains BR and TOYS"R"US) with 300 physical stores and 8 eCommerce sites across 6 markets.Company website: www.top-toy.com

Copenhagen Area, Denmark

Responsibility: * Retail Marketing Manager heading up Marketing & Campaign Management team operating in the Nordic market* Re-build the marketing team from scratch after major re-organisation within TOP-TOY* Overall responsible for planning of all BR and TOYS"R"US retail marketing activities* Responsible for three digit DKK million marketing budget* People Management for 5 persons (4 Campaign Activators & 1 Omni-channel Traffic Specialist)Results:* Build Retail Marketing team for BR Legetøj & TOYS”R”US across 6 markets based on the key learnings from previous Brand Marketing Team* Leadership for digital transformation across all marketing touch points and media channels accelerating the digital media spend and performance for the retain brands across all markets* Leadership for omnichannel performance driving traffic to 300 physical stores and 8 eCommerce sites across all markets - grew ecommerce sales with +40%TOP-TOY is the largest retailer and wholesaler for children’s toys and related products in the Northern Europe (Retail chains BR and TOYS"R"US as well as wholesaler NORSTAR) with 300 physical stores and 8 eCommerce sites across 6 markets.Company website: www.top-toy.com

Copenhagen Area, Denmark

Responsibility: * Head of Brand Marketing department operating in the Nordic market* Building the department from scratch including defining the strategic direction* Responsible for two digit DKK million marketing budget* Overall strategic development and alignment of portfolio consisting of 89 product brands* People Management for 7 persons (4 Brand Managers & 3 Brand Coordinators)Results:* Build brand marketing team from scratch with focus outperforming the market - became the no. 1 dominating the share of voice* Grew Brand marketing team to be responsible for 90 brands - brand development and campaign execution across 6 markets* Leadership for digital transformation across all marketing touch points and media channels moving from classical media to digital media including social media, influencers, content and more across all markets* Achieved success marketing operational excellence and double digit growthTOP-TOY is the largest retailer and wholesaler for children’s toys and related products in the Northern Europe (Retail chains BR and TOYS"R"US as well as wholesaler NORSTAR) with 300 physical stores and 8 eCommerce sites across 6 markets.Company website: www.top-toy.com

Copenhagen Area, Capital Region, Denmark

Responsibility: (1) Head of Marketing department for the Danish market* People Management of 3 Product Managers* Responsible for two digit DKK million marketing budget* Distribution of marketing & promotion cost for the department* Overall strategic development and aligment of brand portfolio* Strategic advisor for board of directors* Member of Top Management team(2) Brand portfolio Donald Duck & Co* Management of Duckberg brands (Donald Duck & Co, Donald Pocket, Donald Xtra & Donald Duck Junior)* Development of brand strategies for the Danish market* Brand activation plan and campaign execution* A&P forecasting and reporting* Overall alignment of Donald Duck online, Donald mobile WAP sites and Donald facebook siteResults:* Rebuilding marketing organization with focus on digital transformation, commercial performance, brand development & storytelling* Strengthening the marketing team and structure with clear P&L responsibility* Turned around business into profit* Expanded strategic product portfolio into additional growthCompany website: www.egmont.com

Copenhagen Area, Denmark

Responsibility: * Strategic business development of apparel, fashion accessories, footwear across Nordic markets* Licens administration for all Walt Disney characters* Develop strategies for product categories within apparel, fashion accessories (bags, jewellery, watches, hosiery, headwear, glasses) and footwear* Handle forecast statements from all Nordic licensee* Contract negotiation* Responsible for budget and strategic business plan* Presentation to licensee’s and retailers * Communication to extensive network (licensees, retailers, cross functional within the Walt Disney organization – Entertainment & movies, Parks, Merchandising, Publishing, Computer games)Results:* Grew licensee partner base across nordic market* Achieved double digit growthCompany website: www.disney.com

Copenhagen Area, Denmark

Responsibility: * Sales on the Danish market* Handle all Mattel Brands (Barbie, Fisher-Price, Little People, Hot Wheels, Scrabble, UNO, Batman, Harry Potter, Superman) * Tactical campaign planning* Definition of product assortment for retailers* Trade contract negotiation* Sell thru data analysis* Participation at trade fairs* Customer presentations* Space management* Sale to selected retailers* Implementation of in-store material* Supervision of marketing activities and campaigns* Daily communication to retailersCompany website: www.mattel.com

Copenhagen Area, Denmark

Responsibility: * Trade marketing on the Danish and Swedish market* Handle all Mattel Brands (Barbie, Fisher-Price, Little People, Hot Wheels, Scrabble, UNO, Batman, Harry Potter, Superman)* Implementation and adaptation of marketing campaigns to local market* Planning co-promotion activities* Close cooperation with sales, marketing and retailers* Sell thru analysis* Presentations to sales force and retailers* Responsible for budget* Daily communication to advertising agency, media agency and PR.* Responsible for catalogue production* Marketing support for sales force – developing sales tools* Responsible for TV-commercial, print ads, in-store materialCompany website: www.mattel.com

Copenhagen Area, Denmark

Responsibility: * Brand marketing for the Nordic and the Benelux market * Handle Mattel Brands (Fisher-Price, Hot Wheels, Matchbox, Tyco RC, Scrabble, UNO, Batman, Harry Potter, Superman)* Strategic and operational planning* Developing branding and campaign activities* Establishing product assortment and price level* Briefing of advertising agency, media agency and PR* Presentation to sales force, trade marketing and retailers* Responsible for catalogue production* Return of investment analysis* Planning co-marketing campaigns* Development of marketing material, retailer and sales tools* Market and trend analysis * Responsible for budget and strategic planCompany website: www.mattel.com

Hong Kong

Responsibility: * Private labels toys for the Nordic market* Overall product responsibility from rough sketch to shipment to Denmark* Key position with insight into all department* Establishing and define product manager cross-functional position* Market analysis* Factory visits in China* Understanding of production technics* Development of private label products / programs* Creative support for graphical department (packaging)* Establishing and responsible for in-house photo studio* Writing of product manuals, packaging text and supervision of translationResults:* Build new Product Management structure and process focus on two folded objective - (1) achieved streamlined private label business + (2) the process became the backbone of the internal category buyers education* Build eCommerce creative content Hub - in-house photo studio, integrated graphical team, copywriting and translations, brand and packaging developmentCompany website: www.top-toy.com

Copenhagen Area, Denmark

Responsibility: * Marketing of Toys”R”us retail chain on the Nordic market* Project manager for all marketing activities* Briefing of advertising agency* Development of in-store material* Space management* Planning of catalogs* Project support for launch e-commerce BR and TOYS"R"US* Graphical tasks (in-store material)* Establishing and responsible for in-house photo studioResults:* Effectively rolled out TOYS”R”US master franchise in several markets* Developed strategic framework and creative content for BR Legetøj and effectively launched in the marketCompany website: www.top-toy.com

Copenhagen Area, Denmark

Worked with Quaker Oats who is owned by PepsiCo.Responsibility: * All-round marketing assistant* Assist all marketing managers in various tasks* Participation in briefing advertising agency* Supporting the development of in-store material* Supporting space management* Participation in sales and marketing meetings* Coordination of photo studioCompany website: www.pepsico.com

(Hd 2) Graduate Diploma In Marketing Management, Marketing Management

Graduate Diploma in Marketing Management is a two-year part time education which continues after the Graduate Certificate program (HD 1)..

(Hd 1) Graduate Certificate In Business Administration & Management

Graduate Certificate in Business Administration (HD) is a two-year part time education. The complete program consists of two parts.