Website copywriting and PPC management across Google and Meta. Collaborating with an expert UX Designer and web development team to deliver fully-custom WordPress websites for a range of Aussie businesses.My responsibilities:• Business discovery & industry research• Website copywriting• Project management• SMM (Facebook & Instagram)• Google ads management• SEO optimised content writing• Digital consultancy See the portfolio below for a few select projects I've helped deliver.

Kady Creative is one of Sydney's leading Branding & Digital Marketing Agencies. They've helped a range of top brands perfectly position their offering and connect with their target audience.During my time at Kady Creative, I worked as a PPC Digital Strategist, specifically on Facebook, Google and LinkedIn. I also managed Kady Creative's sales process, from first point of contact, to qualifying, and eventual onboarding.I collaborated with Director, Kady O' Connel and Marketing Manager, Ellen Farley to develop digital strategies that help their clients reach their goal KPIs and become trusted leaders in their respective industries.

DSIGNS Australia helps small businesses grow and scale by offering services in logo & branding, web design and digital marketing. During my time at DSIGNS, I worked alongside Basheer Padanna, a leader in understanding how Google works for both SEO and PPC.My key responsibilities included:• End-to-end management of the DSIGNS sales funnel• Lead nurturing• Project management for logo, branding, web design, social media & marketing• Strategising with our team to develop marketing campaigns that achieve the KPIs of our clients• Market research including keyword, industry & competitor research• Presenting• New employee hiring, training and onboarding• Daily task delegation• SEO content writing. One of our crowning achievements was getting a long term client to the number one spot on Google for the most competitive keyword in their industry (over 20,000 searches Australia wide). This project involved developing over 800 SEO optimised pages. I was the Project Manager for this website and was also responsible for wireframing landing page structure, managing our team of Developers, Web Designers & Graphic Designers to ensure the successful execution of the website.

INCO is a global not-for-profit that aims to place underserved individuals into in-demand, high-opportunity jobs in the tech industry. While at INCO, I worked alongside Country Lead Jacob Muller to develop strategies that led to the acquisition of over 7,500 applicants for our tech courses.• Developed and led marketing campaigns that leveraged Facebook Ads, Google Ads and Organic Social Media channels.• Full responsibility of the student acquisition funnel • Improved information session turnout (the first touch point in INCO's enrollment process) by 100%, resulting in half the number of applicants needed to fill a course.• Presented to Zoom rooms of 40+ applicants.• Leveraged Google Analytics to generate monthly reports outlining the performance of our marketing campaigns.Key Skills & Responsibilities:• Marketing Strategy• Copywriting• Analytics• Social media management• Presenting• Employee and intern management

I was a member of the first group of graduates from INCO Academy's 3 month Web Development boot camp, INCODE. While completing INCODE, I became interested in digital marketing and pivoted all my efforts into becoming a Growth Marketer.• Data-driven marketing via use of UTM’s, Google Tag Manager, and Google Analytics.• Content generation.• Running regular marketing workshops for growth marketing volunteers.