Account Manager Mindshare Kinetic
Planning UK outdoor advertising campaigns and providing clients with a comprehensive advertising strategy to maximise their investment and hit targets as per brief.Primary client base includes Ford, Volvo, Pepsi and First Direct.Formulating, planning and implementing effective Outdoor advertising campaigns which are an integral part to a brand's overall success.Managing the investment of considerable advertising budgets.Creating diverse advertising solutions as per the client's needs. This is achieved via the monitoring and research of new advertising formats and industry innovations.Management of a number of parties at any one time including the client direct, Mindshare's planning teams, Kinetic's trading team, creative agencies, production houses and media owners. Ensuring deadlines are met and campaigns go ahead on time and within budget.Continual monitoring of the UK Outdoor market so as to advise the client of the best time to invest, and make sure cost efficiency is achieved.Regular pitches to promote outdoor, its benefits and regularly competing with other media channels to achieve a larger share of overall advertising budget where available.