Support projects crucial to the success of the transition from follettlearning.com tofollettcontent.com.Create SEO-rich landing pages, digital marketing campaigns, direct-response emails, and in-personevent collateral.

Develop brands and marketing content for sole-proprietor startups.Work with businesses to understand their audience, then craft a brand position and guidelines tohelp them market themselves going forward.Write content for websites, blogs, and marketing campaigns.

Maximized brand visibility by capturing features and benefits of doing business with the company, appealing to target audiences, and addressing customer touch points. Drove organic traffic for the B2B office supplies and services retailer by integrating compelling language and expanding omnichannel campaigns across multiple platforms including email, social media, affiliate sites, print, GDN, and Pmax. Developed brand voice and tone during brand repositioning to reflect brand persona and engaging audiences.Added value and insight to the UX team in the execution of SEO strategies while collaborating on optimizing end-user experiences; enhanced the Quill.com website, verify easy navigation, and implement creative elements.Increased profitability through effective lead generation with case studies, white papers, and campaign design.Spearheaded the development and release of new products, visually appealing packaging, and hard-hitting marketing materials for the new Dunder Mifflin line of office supplies in collaboration with NBC.

Boosted brand awareness by creating persuasive, compelling advertising copy including headlines, taglines, slogans, product descriptions, scripts, and other promotional material. Remained concise while drafting attention-grabbing and effective key brand messaging that incorporated selling points of the products and services. Demonstrated an understanding of the target audience including their needs, desires, preferences, and pain points to write accordingly.Assisted in building brand recognition and consumer trust by maintaining a consistent brand voice and tone across all communications channels; ensured that the writing style matched the brand's personality.Executed in-depth research to fully understand the products and services being promoted, as well as industry trends and accurate information; increased company credibility.Worked efficiently on multiple projects simultaneously while meeting strict deadlines; managed time effectively, prioritized tasks, and delivered high-quality copy within given time frames.

My screenplay Get Happy! was produced in 2014 and is currently streaming on Amazon Prime. It won the Bronze Award in the 2011 Chicago Screenwriter's Network Screenwriting Competition and screened at multiple festivals, including the Montreal International Film Festival and the Manhattan Film Festival.

Expanded access to information on the college by managing the website, creating content, fact-checking, and incorporating proper terminology. Excelled within the public affairs department, adding value to numerous projects. Cultivated a positive work environment to collaborate effectively with cross-functional team members on mutual goals.Leveraged strong writing and editing skills to draft profiles of each professor and alumni, which were published on the school's website and in the alumni magazine.Drove interest in school events by capturing vivid images as a photographer and photo shoot coordinator.