In charge of everything Marketing related. All of it.

• Directed various marketing/sales projects, consumer/retail, in-store, advertising• Concepted and designed catalogs, websites, consumer ads, direct response, etc.• Composed departmental budget, overall company strategies and tactics• Developed company visual brand and voice• Wrote creative briefs, budgets and planning for various projects and initiatives• Concepted and designed point of sale and point of purchase materials, packaging designs andin-store promotions•… Show more • Directed various marketing/sales projects, consumer/retail, in-store, advertising• Concepted and designed catalogs, websites, consumer ads, direct response, etc.• Composed departmental budget, overall company strategies and tactics• Developed company visual brand and voice• Wrote creative briefs, budgets and planning for various projects and initiatives• Concepted and designed point of sale and point of purchase materials, packaging designs andin-store promotions• Directed photo shoots, hired talent, shot commercials and voice over• Concepted, designed and wrote social media accounts for clients• Mentored and directed in-house marketing team of 4 people ranging from web, data, creative, etc.• Developed online and social media strategies with analytics Show less