Thomas Tate Email and Phone Number
Thomas Tate's Location
Milford, Massachusetts, United States, United States
Thomas Tate's Contact Details
Thomas Tate work email
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Thomas Tate personal email
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Thomas Tate phone numbers
About Thomas Tate
Dynamic Marketing and Sales executive with proven success in consumer products, B2B marketing and channel distribution. Strong leadership skills with a passion for developing brands, setting strategic direction, defining operational excellence, and guiding product development to leverage consumer and marketplace opportunities. Consistent track record of building distribution networks, and delivering sales and profit growth through development and execution of innovative brand and business strategies.Core Competencies: Marketing & Sales Strategy, Sales Operations & Business Development, Brand & Communication Strategy, Product MarketingProven Skills: Distribution & Channel Sales, Direct Marketing, Product Development, Competitive Analysis, Customer Acquisition & Retention, CRM & Lead Management, Budget and P&L Management, Brand and Product Positioning, Pricing, Digital & Social Media, Sales Training & Development, Team Building, Change Management.
Thomas Tate's Current Company Details
Thomas Tate Work Experience Details
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Vp Of Marketing & New Business DevelopmentGranite City Electric Supply Co., Inc May 2017 - PresentQuincy, Ma, UsLead day to day operations and growth plan for Marketing Department, Brand and Communications strategy, and develop sales engagment and planning essentials to drive market share gain. This includes building vendor relationship and sponsorhsip programs, product and category evaluation, and translating industry insights into market share advancement opporutnities.
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Director - Marketing, Sales Strategy & OperationsKeurig Green Mountain, Inc. 2013 - Apr 2016Burlington, Massachusetts, UsMember of Leadership Team that fostered growth of the Keurig commercial business unit from $60M to over $850M from 2004 - 2016 and achieved market penetration of over 25%, with progressive levels of responsibility and business disciplines including marketing, sales, product development, business strategy and sales operations.Promoted to this role to lead development of new Integrated Business Planning processes, re-establish "Voice of Customer" product development methodology, and launch key K-Cup brand beverages for Starbuck's and Dunkin Donuts, while leading a new sales operations integrated team.Achievements Included:Development of Commercial Strategic Pillars and methodology to institute internal Integrated Business Planning processes, identifying and communicating key priorities and commercial channel vision.Introduction of new sales forecasting methods and tools to deliver better operational efficiencies and minimize overproduction of consumables.Implemented evaluation and training tools to shift sales team focus from transactional sales to consultative selling techniques.Launched new CRM platform and support team with initial adoption rate of 98%.Managed 5 direct reports and the following teams: Marketing - traditional & customer, Sales Strategy, Sales Analytics, Commercial Product Development (beverage and appliance), Operations and Customer Service. -
Director Of Marketing & Sales StrategyKeurig Green Mountain, Inc. 2009 - 2013Burlington, Massachusetts, UsPromoted to this role to merge two national sales teams into one, build and lead an inside sales department, prepare an initial business plan to enter the Food Service sector, and design the integration of sales operations and customer service into the sales business unit. This was achieved, while continuing to grow annual share and revenue at an industry leading pace.In addition, launched 2 key commercial brewing systems that revolutionized the single-cup Hospitality and Small Office sectors, doubling the business from 2009-2011.Other Key Accomplishments...Active leader (talent evaluation, team structure, communications) in field-sales, marketing, and operations re-organization of the commercial channel, resulting in successful merger of two unique company cultures, reduction in 20% operational expenses, and streamlined customer service processes.Championed and lead initiative to build inside sales team that managed 35% of channel revenue and reduced field sales headcount by 10%, leading to 12% reduction in overhead while yielding double-digit revenue growth in the first four years.Identified and built strategic business plan for next high-growth Commercial Channel opportunity, bringing single-cup into traditional Foodservice distribution channels (Broadline) and sectors and managing multi-million $ marketing budgets.Instilled metrics based evaluation to customer and technical support teams resulting in customer satisfaction level increase from 83% to over 95% for phone and web interactions.Orchestrated 3 new product launches beating sales business plan by over 20% in each launch.
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Sr. Manager New Business DevelopmentKeurig Green Mountain, Inc. 2007 - 2009Burlington, Massachusetts, UsPromoted to this role to launch a new business sales team and gain direct sales leadership experience at a national level, while expanding distribution throughout the US and Canada.• Hired and lead new business sales team of 5, successfully achieving direct revenues of $25M in year 1, and team account acquisition levels that surpassed goals by 35% in the first two years• Successfully established two new sales channels (Medical Supply & QSR), and negotiated relationships with key National Partners: Patterson, Henry Schein, Subway and Boston Market – selling new single-cup concept
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Marketing & Communications ManagerKeurig Green Mountain, Inc. 2004 - 2007Burlington, Massachusetts, UsHired to lead the marketing team in support of distribution expansion and customer acquisition for commercial division, while handling all communications and PR activities.• Created brand equity in single-cup coffee category through PR, channel advertising and trade shows• Through channel marketing efforts, Business Unit achieved unit sales increases of 35+% each year• Transformed traditional customer paper and phone transactions and support into streamlined digital and web based tools and training, reducing expenditures by 14%• Strategically developed on-line lead generation and tracking programs with pipeline increases of 25% - 45% • Assisted sales team in consumer retail launch resulting in national adoption of 5,000 doors over two-year period• Managed product development and lifecycle evaluations within commercial business unit • Championed all sales and marketing materials, collateral, and agency relationships
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Direct Marketing StrategistCarat - Scg Group 2002 - 2004Working for the General Manager of the agencies Direct Marketing group, initially as a consultant, helped plan and build the department. Key role in developing client marketing strategies – ranging from high-level market and sales channel opportunity evaluation to tactical execution, research, test, and promotional evaluation for both Consumer and B2B products/services.Microsoft – Office Live Meeting, Web meeting/conferencing serviceRational Software – IT Development Software ProductsPhilips Medical – HeartStart In-Home Defibrillator Device (US and Europe)TiVo – DVR Electronics DevicePfizer for Living – allergy medication community membership program
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Director Of MarketingLexisnexis - Pressaccess Group 2000 - 2002• Launched direct response campaigns delivering monthly B2B lead generation increases of 35% – 55%• Constructed and implemented direct-response database tracking methodologies and processes• Trained and developed national field-sales staff utilizing various goal and product incentive techniques• Crafted research strategies and procedures to enable action based market and product decisions• Devised internal sales communication processes through development of Intra-net interactive channels• Successfully enacted name change and new national brand identity communications campaign w/PR agency• Directed and executed strategic marketing plans utilizing: direct mail, e-mail, mass media, print, on-site• Championed and managed departmental budget and staff• Co-managed product lifecycles for two subscription based, software and asp products, accounting for $16M in annual revenue
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Sr. Manager Marketing - Business Line LeaderEnergyusa 1997 - 2000Envisioned and executed call center marketing operation plans (in/out-bound telemarketing, fulfillment, etc.)• Accountable for product P&L with annual revenues over $13 Million, including sales and marketing teams• Pioneered acquisition and retention “direct” programs combining traditional, web, and on-site campaigns for both consumer and B2B products and services (includes affiliate, partner, co-brand, and cross-sell initiatives)• Lead cross-divisional team to successfully launch e-commerce Web site, implementing site traffic strategies that doubled unique visitors for 6 straight months and partner strategies for business and affiliate model
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Account SupervisorAsr Advertising Services 1994 - 1997
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Promotions ManagerWjib Radio 1991 - 1994
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Manager, Promotional MerchandisingBacker, Spielvogel, Bates Inc. 1988 - 1991
Thomas Tate Skills
Marketing Strategy
Marketing
Multi Channel Marketing
Consumer Products
Sales Strategy
Sales Operations
Integrated Marketing
Brand Management
Product Development
Direct Marketing
Distribution Strategies
Business Development
Sales Management
Channel Sales
Leadership
Cross Functional Team Leadership
Team Building
Change Management
B2b Marketing
B2c Marketing
Strategy
Management
Lead Generation
Customer Relationship Management
Online Marketing
Advertising
Recruitment Advertising
Email Marketing
Sales
Strategic Partnerships
Digital Marketing
Product Marketing
Competitive Analysis
Forecasting
Strategic Planning
Account Management
Social Media Marketing
Brand Development
Thomas Tate Education Details
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Emerson CollegePsychology
Frequently Asked Questions about Thomas Tate
What company does Thomas Tate work for?
Thomas Tate works for Granite City Electric Supply Co., Inc
What is Thomas Tate's role at the current company?
Thomas Tate's current role is Senior Marketing & Sales Strategy Leader.
What is Thomas Tate's email address?
Thomas Tate's email address is th****@****ric.com
What is Thomas Tate's direct phone number?
Thomas Tate's direct phone number is (800) 436*****
What schools did Thomas Tate attend?
Thomas Tate attended Emerson College.
What skills is Thomas Tate known for?
Thomas Tate has skills like Marketing Strategy, Marketing, Multi Channel Marketing, Consumer Products, Sales Strategy, Sales Operations, Integrated Marketing, Brand Management, Product Development, Direct Marketing, Distribution Strategies, Business Development.
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